Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Before I answer the title, I want to explain what green screen is. It’s a green screen that you use as your background.
“Ok,” you ask. “What’s the big deal?”
Using a green screen allows you to insert into your background any image or moving image you want. This is done to give the impression of being in a fancy or exotic location when you’re really in your office or video studio. How does it work? When you are editing your video on your computer, you first edit your scene. Then you color correct your video. Then you start to work on the image you want to use to replace the entire green screen that was behind you.
I will tell you that creating green screen effects in your video editing software is very time-consuming. I use Final Cut Express and unless you have a good understanding of how to do it, I would strongly suggest staying away from green screen. Poorly done green screen leaves little step-like blocks around your head, especially when you move. Unless you’ve gotten the color and saturation down right, your head may exhibit a purple halo effect.
The goal for the video editor is to make it appear seamless so you cannot tell that the attorney is sitting in front of a computer-generated image. My suggestion is that if you really want a green screen effect- let a professional do it instead of spending huge amounts of time on something that, in my opinion, is a waste.
Why a waste?
Because viewers don’t really care. As long as your video quality is good, I have personally found that a viewer is much more interested in what you have to say. I know some professional video companies emphasize how important it is to have a ‘professional image’ that you can only get by using green screen. I totally disagree. I think viewers like to see where you work. I think viewers like to see your work environment. Besides, some of the video companies who use green screen techniques even use the same background for each of the attorney videos. So if an attorney shoots 4 videos, they use the same background for each.
Want to hear something even worse?
I have seen a well-known video company use the same green screen image for not only one attorney, but for three different attorneys- all in the same competitive market! That takes guts. I’d love to know if they told each attorney they’d be using the same background image for their competing messages.
The bottom line:
Skip the hype. Skip the green screen. Focus on your content. It’s a better investment.
Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook.
If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at email@example.com.