Lawyers: Why Would YOU Want To Create Video?

Communication is Key; Stand Out From the Crowd

You’re an attorney. You’re a solo. You’re a partner in a small law firm of 1-5 lawyers. You’re a marketing executive in a mid-sized law firm. Maybe you are a partner in a big law firm and attending a seminar and learned about how video can make you come to life and be different than your colleagues.

I know why you want to create video. Know how I know?

I’m just like you. I’m a practicing attorney and know exactly what you’re going through. How do I know?

I’ve been in your shoes.

You’ve tried other types of marketing. You’ve tried the yellow pages, radio, TV, classifieds, billboards, newspaper ads, networking and more. You’ve gone to seminars. Your case intake is down. Calls to your office are down. Your revenue is down compared to last year.

Your accountant tells you the bare-naked truth. You need more clients and cases. Your spouse tells you the same thing. You’re a good lawyer and well-respected in your field. Yet you’re seeing a worrisome trend. You’re not as busy as you used to be.

You notice you have more free time and don’t understand why. Your profit margin has decreased. Your net income is fluctuating precariously. You go home at night wondering where your next case is going to come from. You’re working hard but the results are not encouraging.


You read an article in your local bar association journal about the benefits of video. You read another article in TRIAL magazine or maybe the ABA Practice Management Magazine about the benefits of video marketing. Maybe you read a book about how really smart lawyers are using video to market their law firms online.

You read some articles at, Lawyerist, and about the benefits of video marketing for attorneys. You’ve gone to legal marketing seminars and heard some thin guy with glasses and thinning hair explain how he used video successfully to market his solo law firm in New York.

You heard him tell you how he has created over 600 videos to market his firm and how he gets calls and emails every day from people who watch his videos.

You learned this same guy had a free webinar that educated you about video marketing and you actually took the time to sit in and learn.

You found out this guy has gotten some great results from clients he took in after they watched his videos. Hundreds of thousands and millions of dollars. You listened to video testimonials from other lawyers who took this guy’s advice about video marketing. You even went so far as to call a few of those lawyers to find out what they knew that you didn’t.

You liked what you heard. You want to do the same.

You have content your viewers want and need. You believe that video is a great way to communicate. You recognize that video is a portal through which you can tell your ideal clients and consumers about how you can help solve their problems. That’s why you want to create video.

Want to know who that thin guy with glasses and thinning hair is?

The one who wrote hundreds and hundreds of articles about video marketing for lawyers. The one who wrote the book “How Really Smart Lawyers Are Using Video to Get More Cases.” The one who’s writing a second book “Secrets of Video Marketing for Lawyers in the Age of YouTube.” The same one who lectures to lawyers across the country to help other lawyers use video to market their law firms. The same one who still is a practicing New York Medical Malpractice trial lawyer. The same one who founded the Lawyers Video Studio to help lawyers create entire video libraries to market law firms.

This is the same guy who has four kids and a great wife who works much harder than he does. Who is this guy?

You know who I am. You’ve been reading my blog posts and articles for years. You’ve been watching my videos just as long. You’ve heard me at seminars. You’ve seen the testimonials from other really smart lawyers and from well-known legal marketing experts. You’ve seen the social proof and you’ve done your homework and due diligence.

You want video for your law firm. There’s an easy way to get it.

Do it yourself or hire a video marketing company to do it for you. I can’t tell you which one to choose. I can however give you a suggestion.

  • Are you the type of person who fixes a broken sink or do you call a plumber?
  • Are you the type of person who fixes a hole in your roof or do you call a roofing specialist?
  • When your car breaks down do you put your car on blocks and fix it in your driveway or do you take it to your local mechanic to fix?
  • If you need appendix surgery do you go to the library and learn how to do the surgery yourself or do you go to the best surgeon you can find?

Well counselor, I’ve reached the end of today’s article. I have a question for you though. Are you a little closer to the type of person who likes to do-it-yourself or are you a little closer to the type of person who prefers to have an expert do it all for you?

I know which I’m closer to. Which one are you closer to?

If you are closer to the attorney who wants it all done-for-you, then you need to reach out to my production manager and let her know you’d like to chat.

If you are closer to the lawyer who wants to do-it-yourself, then I have a treat for you. I’m creating an online video training program for the do-it-yourselfer that’s in the works right now. Keep your eyes and ears peeled for it right here.

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I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office