Lawyers: Who Are You Using to Shoot Your Video?

Are you using a high school kid? Are you using a film student? Maybe you’re using a grad school student? Maybe it’s an intern or a secretary in your office. That’s great. You’re showing them the inside ropes of how marketing works.

But are you really?

Are you teaching them or are they teaching you?

More importantly, who is choosing the content you’ll be talking about in your video? Is it the students who are just learning? Is it your intern or part-timer? If it is, you should reconsider. Strongly reconsider.

Here’s why. If your video producer is not an experienced attorney, how will they know who your ideal client is? If they don’t know who your ideal client is, how can they help you create content that your viewers need and want? They can’t.

If your videographer doesn’t know what will compel a viewer to call you, skip the easy and cheap way out. It will hurt you in the long run.

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Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA