Lawyers: Who Are You Using to Shoot Your Video?

Are you using a high school kid? Are you using a film student? Maybe you’re using a grad school student? Maybe it’s an intern or a secretary in your office. That’s great. You’re showing them the inside ropes of how marketing works.

But are you really?

Are you teaching them or are they teaching you?

More importantly, who is choosing the content you’ll be talking about in your video? Is it the students who are just learning? Is it your intern or part-timer? If it is, you should reconsider. Strongly reconsider.

Here’s why. If your video producer is not an experienced attorney, how will they know who your ideal client is? If they don’t know who your ideal client is, how can they help you create content that your viewers need and want? They can’t.

If your videographer doesn’t know what will compel a viewer to call you, skip the easy and cheap way out. It will hurt you in the long run.

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Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.