The Lawyers Video Studio proudly presents the 7 things most likely to turn away a viewer

  1. Your intro graphics are 20 seconds long.
  2. You don’t look into the camera.
  3. Your video is too highly polished.
  4. You’re obviously reading your content.
  5. You’re boring.
  6. You’re not interesting.
  7. Your content is not compelling.

I have seen intro graphics 20 seconds long.

The viewer is staring at a moving or zooming logo for an eternity, but no content until the 20 second mark.


I still see attorneys do the ‘fake interview’ legal marketing video. The problem is that it’s a one camera setup, which means there’s no actual interviewer. The other problem is that you have no eye contact with your viewer. [LOUD BUZZER SOUND GOES OFF.]

Your video company convinces you that you need a theatrical production in order to remain credible.


You rely on a teleprompter to read your content.

Bad strategy.

Imagine a new client walking into your office and asking you a question. Do you stop them and rush to your file cabinet to get your ‘script’ of what you’ll say to answer her question?


You don’t know how to create interesting, compelling content. Shame on your video company for not teaching you how to do this.


Well, now you know the 7 things most likely to turn away a viewer.

Want to create videos with someone who can teach you how to be interesting, compelling and make your content engaging?

Call me. I can help.



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He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.

Tom Foster
Foster Web Marketing