The Lawyers Video Studio proudly presents the 7 things most likely to turn away a viewer

  1. Your intro graphics are 20 seconds long.
  2. You don’t look into the camera.
  3. Your video is too highly polished.
  4. You’re obviously reading your content.
  5. You’re boring.
  6. You’re not interesting.
  7. Your content is not compelling.

I have seen intro graphics 20 seconds long.

The viewer is staring at a moving or zooming logo for an eternity, but no content until the 20 second mark.

[LOUD BUZZER SOUND GOES OFF.] 

I still see attorneys do the ‘fake interview’ legal marketing video. The problem is that it’s a one camera setup, which means there’s no actual interviewer. The other problem is that you have no eye contact with your viewer. [LOUD BUZZER SOUND GOES OFF.]

Your video company convinces you that you need a theatrical production in order to remain credible.

Wrong. [LOUD BUZZER SOUND GOES OFF.]

You rely on a teleprompter to read your content.

Bad strategy.

Imagine a new client walking into your office and asking you a question. Do you stop them and rush to your file cabinet to get your ‘script’ of what you’ll say to answer her question?

[LOUD BUZZER SOUND GOES OFF.]

You don’t know how to create interesting, compelling content. Shame on your video company for not teaching you how to do this.

[LOUD BUZZER SOUND GOES OFF.]

Well, now you know the 7 things most likely to turn away a viewer.

Want to create videos with someone who can teach you how to be interesting, compelling and make your content engaging?

Call me. I can help.

516-487-8207

 

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

New York Attorney Gerry Oginski is the leading expert on creating lawyer videos. He is the uncontested master of using video to generate new business for lawyers.

Larry Bodine
Lawyers.com