Lawyers and Video- Do They Really Go Together?

There are lots of really good lawyers who are great at explaining how cases work.

There are lots of lawyers who can’t communicate well because they don’t know how to stop speaking like a lawyer.

I find the very best attorneys on video are ones who can talk as if they’re talking to a good friend…in plain English.

I find it amusing when at attorney insists on speaking like a lawyer in a video. They love to use big legal words. It makes them feel important. They forget that their ideal clients have no idea what those legal terms mean.

Just like really good trial lawyers are able to connect with the jury by speak with them and not to them, I find the same trait to be useful on video.

Lawyers who rarely speak to clients tend to have the most challenging time creating legal marketing videos. That’s because they don’t know how to communicate in plain simple words what they do.

Let me give you a perfect example…

I hired a trusts and estates attorney to do some transactional work for me. He was supposed to make my life easier. My client would greatly benefit from his expertise.

The problem was that this lawyer didn’t know how to communicate.

Even among attorneys he had difficulty communicating in plain English. He, along with so many other legal braniacs, think that everyone knows what the legal words he uses mean.

Wrong.

Do you really think a surviving spouse knows what an ‘executrix’ means?

Or how about a motion in limine?

Or how about a return date in court?

Or how about a condition precedent?

Or how about res ipsa loquitor?

I’m telling you, attorneys still speak like this and it drives me crazy.

Those attorneys who get onto video can’t communicate with their ideal clients.

They inadvertently throw up language barriers.

It creates a wall that their online viewers don’t want to climb over.

Want to create great educational video and learn what compels a viewer to call?

Reach out to me and I’ll tell you.

516-487-8207.

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Testimonials

During the videotaping, you would stop and correct us when we needed correcting. During the videotaping, you let us go along on topics that you felt were interesting that may not be direct to the point but would capture our audience. When we were shy a topic, you threw one out at us. When we needed to be given direction, you gave us that direction. I can only say to anybody who’s considering Gerry Oginski for this process, that there should be no one else that you should consider.

Andrew Siegel
Siegel & Coonerty, LLP