Lawyers: Still Using Carbon Paper or Manual Typewriters?

For those of you too young to know what carbon paper is, every time you put the initials “cc” that means carbon copy. Where did that come from? Many years ago before there were copying machines, lawyers had to insert a piece of carbon paper in between two sheets of paper. By writing on the top page it would leave a carbon imprint of exactly what you were writing on the second page. Do you know anybody who uses carbon paper today? The answer is obviously “No.”

With the advent of copying machines carbon paper went the way of the dinosaur.

Do you still use manual typewriters in your office? Five years ago, we still used a manual typewriter to fill out forms.  That too has gone the way of the dinosaur.

Lawyers who refuse to change become obsolete. In order to be successful in today’s economic climate attorneys must adapt. Failure to do so will make you extinct just like carbon paper, manual typewriters and dinosaurs. You need not utilize every new shiny gadget. However,if you do not take advantage of the best way to communicate with your ideal clients, recognize these important truths:

1. Your competitors will gain a huge competitive edge over you, and

2. Your clients expect you to be using the newest technology to communicate with them. If you fail to live up to what your clients expect, you and your law firm will go the way of the dinosaur.

What does this have to do with video marketing for lawyers? Everything.

What is the best way to communicate with your online viewer who is searching for an attorney? It’s not with text based articles. It’s not with flash animation. It’s not with a PowerPoint presentation. It’s not with the CLE lecture. Instead, it’s with an educational video message to teach your client things they did not know before.

Want to learn how to be on the cutting edge and get viewers to like you and trust you before they ever meet you? I encourage you to explore the articles here on my blog. If you want to learn how you can create an entire video library to market your law firm, I encourage you to pick up the phone and schedule your free marketing strategy call with me by contacting Kathleen at 1-800-320-4314 or by e-mail: I welcome your call.

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Gerry has a unique approach here. It’s basically a turnkey approach. Because he is a trial lawyer, he talks our language but yet he can help you get it down to the level it needs to be to connect with the people watching the video. I would tell anybody that this is the guy to go to.

David Glatthorn
David Glatthorn Law