David Glatthorn Law
In the “old days,” the answer would have been absolutely.
In the old days, you would have put your content onto an audio cassette, preferably Memorex or some other high quality audio tape. You might even have tried to put an audio message onto an eight-track tape. Going back even further, if you had the money, you could have tried to put your audio message on a 33 RPM record. Ahh…those were the good old days.
Well, the cassette tape along with the eight track tape have gone out the window. Film cameras have become antiques along with vinyl records. CDs and DVDs were the next hottest media to arrive. Everyone went from having a VHS VCR to having CD players. Then, DVDs came along with the much-hyped blue-ray. Standard definition video is so “old school” since now everything is high-definition video.
Studies have shown that consumers have moved away from the CD and DVD format for listening and watching content and instead prefer having instant access going online for the same information. Not many people really want to be in front of the TV and pop open their DVD player to sit down to watch a DVD. Instead, they want to sit in front of their computer, login to a website and be able to pick and choose whatever content they want at whatever pace they want.
That brings me back to my original question in the title. As an attorney who markets to consumers who raise their hand asking for information, should you still continue to put your content on CD or DVD? As with most typical lawyer answers, this one is a definite “maybe.”
Duplicating your content onto a CD or DVD is inexpensive. There are fulfillment houses all over the Internet that will eagerly duplicate your material and then send them out to wherever your potential clients reside. However, as more of the population joins Facebook and goes online for their daily dose of information, you have to wonder whether a CD or DVD in your box of stuff is worthwhile. I know some attorneys who would argue that they should throw it in there. Others would say “Give your prospective clients access to your attorney portal where they can listen and watch you talk about whatever it is you want to tell them.”
My opinion? Just like yellow pages and lawyer directories have become less relevant in today’s age of social media, I believe that CDs and DVDs are likewise becoming less relevant every day. Having said that, it does not mean that they are useless. Each form of media has its place, and your goal is to figure out how to use them creatively to help you stand out from the crowd.
Lawyers who want to differentiate themselves from all of their competitors would do well to watch some testimonials of some really smart lawyers who created video with the lawyer’s video studio. Click here to see what they had to say.