Shooting Video & Cutting the Grass Don’t Mix

I had a great opportunity to shoot video over Labor Day weekend. The kids were out at playdates. My wife was running errands, and I had an hour to myself. I had great content I wanted to talk about. After setting up my video equipment in my backyard and sitting down in my chair, the next thing I heard was the annoying hum of my neighbor’s lawnmower. It was awfully bad timing on my part. It was terribly bad planning on my neighbor’s part. Argh!

However, being the good neighbor that I am, I sat in my backyard for 10 minutes hoping he would finish cutting his lawn quickly. Watch the video above to see how well that turned out.

One of the significant disadvantages of shooting video outdoors is that you cannot control the noises around you. In some instances, that type of background noise may give greater credibility to the location where you are shooting video. However, in most instances where attorneys create educational content, it is not advisable to shoot video in a noisy environment.

The reason? A viewer will not be able to hear you well and will get distracted by the background noises.

How can you minimize the chances that your audio will come out well? Sometimes it’s just a matter of luck. Obviously shooting in the early morning hours when people are still sleeping has a better chance of being quiet than in the middle of the day. When you listen to the video above, you can clearly hear the lawnmower as a distracting noise and a viewer would not forgive such a distration. I know I wouldn’t.

The bottom line? If you’re going to shoot outdoors, find a quiet time and a quite place to shoot video.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA