Lawyers: Ready To Jump To Hi-Def Video? Not So Fast…

You’ve seen all they hype. “New, hi-definition video.”

“Better quality, now with 1080p resolution!” Even YouTube now accepts hi-definition video. All the electronics stores hype the hi-def video cameras. “Crystal clear video.” Is it true?

Yes and no. How’s that for a two-sided answer coming from an attorney?

Here’s what I mean.

There are benefits to using hi-definition video:

  1. Resolution is amazing
  2. Quality is stunning
  3. When compared side by side to standard definition video, the difference is significant

Here are the cons to using hi-definition video:

  1. You need massive storage space on your computer- the files are enormous
  2. You need the most up-to-date computer hardware to accommodate the huge files and resources needed to edit them
  3. You can use hi-def video and still have horrible looking video when uploaded to the web. Yes, let me say that again. If your settings are not correct with the way you render your video, and the height and width of the video, when you upload it to a video sharing site your video may not be compatible in size to what they require. That’s why you see some videos look all fuzzy, even though they used a nice camera to shoot their video.
  4. The time to upload your video to your computer will increase by a component of FIVE times as long as with standard definition because of the huge file size.
  5. Cost. It’s still more expensive to buy a hi-def video camera- except for the pocket hi-def cameras (Flip Mino, Sony Webbie, et. al.)

Conclusion:

If you have a perfectly good standard definition camera, I recommend using it at least for another year. Hi-definition will ultimately become the ‘gold standard’ for the video industry, but right now, unless you’ve got the fastest tricked-out computer with all the bells and whistles and tons and tons of hard drive space, again, I’d say hold off a bit. Standard definition video still works great.

Importantly, remember it’s not whether you have the latest and greatest gadget to get you onto video, but rather your content that will rule the day.

Have a great day!

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook.

If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at lawmed10@yahoo.com.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA