Unruh, Turner, Burke & Frees
You’ve seen all they hype. “New, hi-definition video.”
“Better quality, now with 1080p resolution!” Even YouTube now accepts hi-definition video. All the electronics stores hype the hi-def video cameras. “Crystal clear video.” Is it true?
Yes and no. How’s that for a two-sided answer coming from an attorney?
Here’s what I mean.
There are benefits to using hi-definition video:
Here are the cons to using hi-definition video:
If you have a perfectly good standard definition camera, I recommend using it at least for another year. Hi-definition will ultimately become the ‘gold standard’ for the video industry, but right now, unless you’ve got the fastest tricked-out computer with all the bells and whistles and tons and tons of hard drive space, again, I’d say hold off a bit. Standard definition video still works great.
Importantly, remember it’s not whether you have the latest and greatest gadget to get you onto video, but rather your content that will rule the day.
Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook.
If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at firstname.lastname@example.org.