Lawyers: How Many of Your Viewers Converted Into Callers?

"Who's calling?" "Can I ask who referred you to our office?"

I’m not talking about converting religions. I’m talking about if your viewers took action after watching your videos; did they pick up the phone to call you?

That’s known as conversion. You convert them from viewing into picking up the phone to call.

How many videos have you created?

Of those videos, are you able to track how many people picked up the phone to call you as a result of the content in your video?

If the answer is no, you are doing something wrong. It’s that simple.

You need to track every single video and every single call that comes in.


Without tracking your calls you will have no way of knowing what your return on investment is for the videos you have created. Without tracking your ROI, you have no way to determine what is working or not working.

It is not sufficient for you, as a responsible attorney, to create a marketing program without accurately tracking your return on investment. You cannot rely on anecdotal evidence of your receptionist telling you that some people called after watching your video.


The ultimate goal for creating a video marketing library is to convert viewers into callers. If your videos are not doing that, you need to ask yourself “Why not?”

What are you doing wrong? Is it your headline? Is it your description? Are your videos properly optimized? Are you taking all the necessary steps after your videos are online to maximize the chances someone will find your video and watch it?

If you have already created videos and are scratching your head wondering what you may be doing wrong, I have a solution for you.



The Lawyers Video Studio Report Card offers you a free analysis of one video and evaluates your video from top to bottom. It’s the one opportunity you have to get expert advice that will provide you with useful information about what is good about your video and importantly, what’s not.

There are 10 different criteria that I use in your report card. The highest grade you can achieve is 50 points. In addition, you receive a video screencast of your video from start to finish where I explain to you in my own words what I think about your video.


As a bonus for giving me the opportunity to review your video, you will get a free PDF copy of my brand-new book “Secrets of Lawyer Video Marketing the Age of YouTube.” This is a valuable asset to any attorney who is creating video to market their law practice.


If you want to take advantage of having the only practicing trial attorney who helps other lawyers throughout the country create 50 videos in a one-day video shoot and teaches lawyers across the country how to use video effectively,  I encourage you to send me an e-mail letting me know you would like to take advantage of this free offer.

Send your email to: together with the link to your video. Make sure you give me all your contact info and full office address as well. I look forward to reviewing your video. BTW, all reviews are confidential…in case you were wondering.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins