Lawyers: How Many of Your Viewers Converted Into Callers?

"Who's calling?" "Can I ask who referred you to our office?"

I’m not talking about converting religions. I’m talking about if your viewers took action after watching your videos; did they pick up the phone to call you?

That’s known as conversion. You convert them from viewing into picking up the phone to call.

How many videos have you created?

Of those videos, are you able to track how many people picked up the phone to call you as a result of the content in your video?

If the answer is no, you are doing something wrong. It’s that simple.

You need to track every single video and every single call that comes in.


Without tracking your calls you will have no way of knowing what your return on investment is for the videos you have created. Without tracking your ROI, you have no way to determine what is working or not working.

It is not sufficient for you, as a responsible attorney, to create a marketing program without accurately tracking your return on investment. You cannot rely on anecdotal evidence of your receptionist telling you that some people called after watching your video.


The ultimate goal for creating a video marketing library is to convert viewers into callers. If your videos are not doing that, you need to ask yourself “Why not?”

What are you doing wrong? Is it your headline? Is it your description? Are your videos properly optimized? Are you taking all the necessary steps after your videos are online to maximize the chances someone will find your video and watch it?

If you have already created videos and are scratching your head wondering what you may be doing wrong, I have a solution for you.



The Lawyers Video Studio Report Card offers you a free analysis of one video and evaluates your video from top to bottom. It’s the one opportunity you have to get expert advice that will provide you with useful information about what is good about your video and importantly, what’s not.

There are 10 different criteria that I use in your report card. The highest grade you can achieve is 50 points. In addition, you receive a video screencast of your video from start to finish where I explain to you in my own words what I think about your video.


As a bonus for giving me the opportunity to review your video, you will get a free PDF copy of my brand-new book “Secrets of Lawyer Video Marketing the Age of YouTube.” This is a valuable asset to any attorney who is creating video to market their law practice.


If you want to take advantage of having the only practicing trial attorney who helps other lawyers throughout the country create 50 videos in a one-day video shoot and teaches lawyers across the country how to use video effectively,  I encourage you to send me an e-mail letting me know you would like to take advantage of this free offer.

Send your email to: together with the link to your video. Make sure you give me all your contact info and full office address as well. I look forward to reviewing your video. BTW, all reviews are confidential…in case you were wondering.

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Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law