You could say that your Yellow Pages ad works while you sleep. You could also say that your TV ad works while you sleep. You might even be able to say that an article you wrote for your website works while you sleep. However, do any of these marketing tools allow your potential client to get to know you; get to hear you; get to learn from you and begin to trust you 24 hours a day, seven days a week? The answer is no.
How would you like to have your marketing get you calls and clients while you sleep? It sounds almost too good to be true, doesn’t it? And you know what they say about things that sound too good to be true? They usually are. But, what if I could show you how to create a marketing system that would allow you to have your marketing message played at any time of day or night regardless of whether you were in your office?
What would you think if I showed you how you could create a compelling and educational message and you’d pay the same amount of money whether that message is viewed once or 100,000 times? You would think I’m crazy right? Well, I’m happy to say that I’m not. I’m also happy to say that the tools that you can use to create a constant marketing message are available right now for you.
What am I talking about? I’m talking about creating educational video to help potential clients find you online. This is not about creating commercials for the Web. This is not about the screaming to the world that you are a practicing attorney and therefore somebody should come to you just because you are an attorney. This is not about who has the flashiest website. Nor is this about who has more marketing dollars to spend to get the best paying clients.
Creating attorney video literally levels the playing field for every single attorney in the country. Never before has a small or medium sized law firm been able to compete with a big law firm like they can today online. A viewer searching for an attorney online has many choices. The question that you must answer is: How do you distinguish yourself from all of your competitors and those law firms that are different from you. How do you set yourself apart from law firms that have greater resources, more attorneys, more money to market themselves, and maybe even more experience than you?
The answer is with video.
Creating an educational message that is uploaded to the video sharing sites allows a viewer who is searching for an attorney in your specialty, in your geographic area to find you. Your message can be watched thousands and thousands of times, for the same exact price that you pay to have it watched once: Nothing. Yes you read that correctly. It costs you absolutely nothing to put your videos up on the video sharing sites. What could be better than that?
Yes it will cost you money to create your video, to edit it, have it search optimized and then placed on your blog or website as well as multiple video sharing sites. You may even pay a company to distribute your videos in their distribution network. You’re still not done telling the world about the video that you created. You must now take the extra step to blog about it, tweet about it and tell everybody you know about your wonderful video.
If you have not yet considered creating video to market your legal services, you are losing a tremendous opportunity to generate more income for your legal practice. If you don’t want the extra calls or the extra income, I’m sure your colleagues and competitors would be happy to take them from you. If you’d like to learn more about how to get onto video today, I encourage you to read the articles on this website and to take look at just one way to use video to market my own legal services.
Thanks for taking the time to read my blog.
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers a turn-key system where he does everything for you except appear on camera, click here to learn more.
You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.