Gerry Oginski teaches lawyers in the Lawyers Video Studio
There is really only one way.
If you want to be the law firm that is recognized over and over again by your potential consumers and potential clients when they go online to look for information about your particular legal niche, there is only one way that you can dominate that niche organically.
The only way to do that is to continue to create great new educational video consistently.
That means creating new video every single month.
If you really want to dominate your online video space then you would want to create video each week. If you want to get even more aggressive, then you would create video each day, like I do.
Remember, video is simply another tool in your law firm marketing arsenal. You are taking the time to invest in yourself and your law firm. If you’re going to go all out and make sure that you are the dominant presence in your legal niche when someone is searching for information about your specialty, the best way to create a commanding presence is to create video consistently, each and every day or every week or every month.
Failure to do that means you are leaving opportunities on the table for your colleagues and competitors to have a commanding presence online.
Importantly, it’s simply not enough for you to create the videos and put them online. You must also use all the other necessary steps to optimize your content, create compelling messages and then supplement your videos with text. Then of course you will need to use your social media outlets to tell the world about your great new content consistently.
By creating fresh new relevant video content on an ongoing basis, the search engines reward you by providing your content and better placement in the search engines compared to those who have stagnant videos and fail to add to their collection.
ANOTHER MILESTONE ACHIEVED
I’ve just hit a really cool milestone on YouTube, having achieved more than 1,000 videos to market my solo practice, but also achieving more than 700,000 views. Take a look and see for yourself.
If you would like help creating consistently great educational video and want someone to motivate you and do all the heavy lifting for you, then I encourage you to reach out to me and see if we are a good fit. You can reach me at 516-487-8207 or by e-mail Gerry@LawyersVideoStudio.com