Lawyers: Are You In The Legal Marketing Business?

If you are a lawyer, the answer is absolutely, definitively “Yes.”

If someone asks you what you do for a living, do you reply “I’m a personal injury trial lawyer. I handle car accident cases,”or “I’m a bankruptcy attorney,”or “I’m a contracts attorney.”

Well, I’m sorry to inform you that you’re not any of those things. In reality, you’re a marketer of your legal services. As Dan Kennedy says “You are a marketer of whatever it is that you do.” Your job is to market yourself so that others will hire you for their legal needs. How does someone know what a contracts attorney does? How does the layperson know what a transactional attorney do? Most people have no idea.

Have you ever met an attorney who told you they were a “Corporate attorney?” I have, and I had no clue what they did for a living. Your goal as an attorney is to explain to someone what exactly you do. How do you do that? Simple.

With video. Use your video to explain what a bankruptcy attorney does. Explain to your viewer how a business contract attorney helps save businesses money. If you are a corporate attorney, use a specific example of how you help companies prevent hostile takeovers. Stress the benefits of your services. Don’t brag and don’t make the video about “Me, me, me.” Instead use the video to show how lawyers, just like yourself, help people in need to guide them through the legal system.

By the way, the next time someone asks you what you do for a living, you might just want to let them know that you’re a marketer of legal services.

Thanks for taking the time to read my blog.


Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry now offers a turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.

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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law