Lawyers: Adapt or Become Obsolete

That was the recurring theme at Chris Munley’s ATLAS seminar in Naples, Florida. Chris said it very clearly. “Adapt or your law firm will become obsolete.”

Don’t believe me?
Remember when carbon paper was the standard in law firms along with the IBM Selectric typewriter? How many law firms do you know use carbon paper today? (That’s where the cc: came from at the end of your letters; carbon copy).

How about the 8-track player? My dad bought me one when I was 13. It was the coolest thing at the time. I thought that would be the musical standard forever. How many people do you know have 8-track players today? Or cassette tapes, or vinyl phonograph records, or a rotary dial phone? Nobody.

Are you getting the idea? Adapt or become extinct like dinosaurs.

“How exactly do I adapt?”

Are you using traditional forms of attorney advertising? If so, you risk becoming obsolete. At a time when thousands of lawyers are without jobs, you need to understand how consumers search and find you.

Today, they rarely use the yellow pages. Instead, most use Google. That’s a fact, and it’s not going to change any time soon. When they search for an attorney online, what is the best way to communicate your message to them?

According to a Pew research study, 66% of all adults prefer to watch video instead of reading text. 32% of adults prefer text. That means twice as many people watch video as read text. If you create an educational message on video that answers your viewers questions, who do you think is more likely to get a call for more information? You, or your competitor who fails to provide them any useful information either through text or video.

The best way to adapt, stay relevant and ahead of the curve is with video. It’s a no-brainer. Embrace video. Your potential clients expect you to be on it.

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Testimonials

Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees