I laugh when I hear this.
An attorney video.
That’s an oxymoron.
Aside from the one or two attorney videos that do go viral each year, the rest simply don’t.
It’s because an educational attorney video is not entertainment.
It’s not funny.
It’s not cute.
It’s not adorable.
Instead, it’s educational.
Instead, it’s informative.
Instead, it’s useful.
The only people who are going to want to watch that type of message is someone who is actually LOOKING FOR IT.
The only people who are going to want to watch that type of message is someone who actually NEEDS that information.
Attorney videos are never those things.
The other problem with lawyers thinking their videos need to go viral is that you don’t need nor want thousands and millions of people contacting you about the content in your video.
That’s because all those people are NOT your ideal client.
Not even remotely.
It won’t happen.
Don’t expect it.
Instead, create great educational video that teaches and educates YOUR IDEAL CLIENT.
Your goal is to attract those people who have a legal problem who are ACTIVELY looking online for answers to their questions.
Don’t be a salesman.
Don’t be the jokester.
Don’t copy someone else’s presentation.
Instead, give your viewer great content, without giving them the law.
Need help creating your attorney marketing videos?
If you do, I invite you to reach out to me. As the only practicing attorney in the country who has created over 1700 videos to market my own law firm and as someone who has created over 4000 videos for attorneys across the country, you might say I have a little bit of experience in this area.