Why do some lawyer videos take off like gangbusters and others wither away?

So many lawyers want to know why their legal marketing videos do NOT go viral.

I laugh when I hear this.

Viral.

An attorney video.

That’s an oxymoron.

Aside from the one or two attorney videos that do go viral each year, the rest simply don’t.

Want to know the simple reason why an attorney video just doesn’t spread like wildfire?

It’s because an educational attorney video is not entertainment.

It’s not funny.

It’s not cute.

It’s not adorable.

It’s not memorable.

Instead, it’s educational.

Instead, it’s informative.

Instead, it’s useful.

The only people who are going to want to watch that type of message is someone who is actually LOOKING FOR IT.

The only people who are going to want to watch that type of message is someone who actually NEEDS that information.

Most viral videos are shared and liked because they are amusing or adorable or funny.

Attorney videos are never those things.

The other problem with lawyers thinking their videos need to go viral is that you don’t need nor want thousands and millions of people contacting you about the content in your video.

That’s because all those people are NOT your ideal client.

Not even remotely.

My best recommendation for lawyers who want their videos to go viral is to JUST STOP IT.

It won’t happen.

Don’t expect it.

Instead, create great educational video that teaches and educates YOUR IDEAL CLIENT.

Your goal is to attract those people who have a legal problem who are ACTIVELY looking online for answers to their questions.

Don’t be a salesman.

Don’t be the entertainer.

Don’t be the jokester.

Don’t copy someone else’s presentation.

Instead, give your viewer great content, without giving them the law.

Need help creating your attorney marketing videos?

If  you do, I invite you to reach out to me. As the only practicing attorney in the country who has created over 1700 videos to market my own law firm and as someone who has created over 4000 videos for attorneys across the country, you might say I have a little bit of experience in this area.

You can reach me at 516-487-8207. Call me and let’s see if we’re a good fit.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins