D. J. Banovitz
D. J. Banovitz, Attorney at Law
A judge is supposed to decide a case impartially; be the trier of facts (in non-jury trials); and arbiter of the law. Yet when deciding on whether creating attorney video is right for you, you need to become a video critic on attorney video. Why?
So that you can decide for yourself what not to do. If you’re a trial attorney, you know how important it is to observe other lawyers on trial. It’s important because you get to see not only what to do, but importantly, what not to do. Same for attorney video. You need to watch video that other lawyers have created so you can do something totally different. One of the best pieces of advice I can give you is not to follow what other attorneys are doing on video.
Go onto YouTube and search for attorneys in your specialty, in your geographic area. Then watch those videos for both the content, and the video technique. The second most important piece of advice I can give you is to ask yourself this question: “If I were searching for an attorney online and watching this lawyer video, would I call this lawyer based upon this video?”
You be the judge. Once you have answered that question, move on to the next video. Only after viewing different videos can you begin to understand the many different ways you can use video to market your legal services.
Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook.
If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at firstname.lastname@example.org.