Lawyer Video Spam Update…4,711 Videos and Counting

The message I got when I click on this lawyer’s YouTube Channel

ust to update you on this lawyer who has one single video.

In case you didn’t see my recent blog post about this, a personal injury attorney created a 25 second video. It was nothing special. Basically, it was a commercial-style video that said “Come to me because I handle these types of cases and I’ve been doing it for X number of years.” That’s it.

His video company then took that one video and created over 1,000 variations of it by adding a few seconds on to each video so YouTube would think this was a new and different video.

With each “new” video, the company then titled it with a different town in multiple states. The descriptions were virtually identical except for the geographic area de jure.

I revisited this lawyer’s video channel a few days ago and was shocked to find that it still says “This Channel is not available,” with a big exclamation point. Yet when you watch one of his videos, it says he has 4,711 other videos. The majority of his videos have zero views.

That’s not surprising.

The reason I found all these nonsensical videos was that I did another search on YouTube for law firms. I then filtered that result with those uploaded within the past 30 days. I kept seeing multiple videos of his over and over. The same ones, just different towns.

For a lawyer to have 4,711 videos online is simply astounding. Unfortunately, when you’ve got one or two or three videos that virtually say the same thing and have a video company try and trick YouTube into thinking these are new and different videos, your video views will tell the true tale. Hopefully, YouTube will catch on and realize what is happening.

My best practices recommendation: Spam is still spam whether you send it via email or video. Don’t do it. Your viewers will not appreciate it.

What’s your opinion and have you seen evidence of this online? Let me know in the comments below.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA