Lawyer Video Marketing: Show Me Actual Cases an Attorney Has Signed Up From His Video

Gerry Oginski Shooting video in the Lawyers Video Studio

Last month I was on the phone with a FindLaw rep discussing their video program. I asked this person how many calls their clients have received as a result of the videos they put online. I could tell from his answer that he had no clue. He then proceeded to pull a number out of his a** and tell me that 65% of his clients get calls and got great cases from their videos.

I didn’t respond since I knew he was full of it.

When I lecture to attorneys at legal marketing seminars across the country I ask the question “Does video marketing work?”

I then answer the rhetorical question by showing them a small sample of cases that I have personally obtained as a direct result of my videos.

I tell them about a brain-damaged baby case I took in that was settled for $5.1 million. The reason I got that case is because a distraught father called me days after his baby was born and diagnosed with cerebral palsy. He went online to look for information about that condition and came across videos I created that explained this topic.

I tell them about a case involving a woman who died following colonoscopy. Her adult son went online to look for information about fatalities following colonoscopy. He found videos I created discussing that topic. That case settled for $395,000.

I handled the case involving a woman who a bunionectomy and died nine months later. Her adult son lived in another state and went online to look for information specifically about the condition that his mother died from. He found a video I created that addressed that exact topic. He picked up the phone and called. That case settled at mediation for $450,000.

There are many cases I have taken in directly as a result of the videos I have created.

Keep in mind that my niche practice is medical malpractice in New York. It is highly selective.


  1. How many calls did the attorney receive from their videos?
  2. From those calls, how many were valid cases?
  3. Of the cases they took in directly from viewers who watched their videos, what kind of results were they able to achieve?

I can pretty much guarantee that the answers to those questions will leave you with an uneasy feeling and lots of excuses.

How do I know this? Because I have asked the same exact questions to video companies that create video for lawyers.

As you know, no one can ever guarantee you’re going to get great results or ideal cases no matter what marketing methods you use . That’s understandable. However, the video company you do choose should be able to give you some statistics about whether the videos generate calls and what type of calls they are generating.

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Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.