McGlinn & McGlinn, Attorneys at Law
Want to know why?
Because most attorneys who use video use it as an advertisement and try to sell their viewer something.
So many attorneys have been brainwashed to believe that advertising is the key to get new clients and business in the door. They’ve been told by so many advertising companies that in order to ‘get their name out there’ they need to sell themselves. Otherwise a viewer will not know what you’re selling.
Let’s look at the key difference between a pesky salesman and a trusted advisor.
A pesky salesman is an unfortunate necessity when you want to buy something in a brick and mortar business. Their entire goal is to sell you something. They earn their living making commissions off of what they sell. If they’re not selling and making the store money, they’re not earning commission and won’t be able to put food on their table.
A salesman’s agenda is entirely different than yours.
A true salesman is a ‘no mercy’ kind of guy who won’t take ‘no’ for an answer. He’ll keep pestering and bothering you and using all sorts of tactics like guilt and sympathy to pull your heart strings to get you to buy.
But, how will you feel after you’ve been hoodwinked to buy his ‘stuff’ using these tactics?
Dirty and uncomfortable. You’ll likely have buyer’s remorse and want to return your purchase.
What if instead, you had a friend who offered his wise counsel and sage advice only when you went seeking it? What if he acknowledged your problem and began to offer solutions to fix your pressing problem?
Would you want to learn more?
What if your friend taught you about this problem of yours and why so many people have this problem?
What if this same trusted and wise friend explained what he did to help some people who had this exact problem?
Would you be leaning in, wanting to learn more from your trusted ‘advisor’?
Of course you would.
This is exactly what happens when attorneys create video with advertising companies and video companies that don’t understand what your clients and consumers want. That’s what happens when your video producer is not a practicing trial attorney who is in the trenches every day.
They are so focused on getting you to ‘sell’ yourself or ‘sell something’ that it turns into a video that pushes your services on someone. These same people don’t understand the push-back that happens when you have a salesman try to sell you something you don’t really want or need.
In the Lawyers Video Studio, we create every single video with one person in mind…your ideal client and consumer. We want you to be that trusted advisor and friend. We teach you how to welcome someone in and teach them something they didn’t know before.
Then, before you know it, your viewer is leaning in, wanting to learn more.
Want to learn how to do this? It’s simple, easy and fun!
Just call me at 516-487-8207 and let’s chat about your video marketing goals. Let’s create a strategy together to help you achieve your goals. That’s all there is to it.
Need more of an incentive? Our chat together is free only for the next 7 days. After that, you’d have to invest $2500 with me to have this marketing strategy call. The choice is yours. 516-487-8207.