Books

Secrets of Lawyer Video Marketing in the Age of YouTube

Video is the best way to communicate online today. Your consumers and potential clients expect
you to be on video. The only question is “How will you create great educational video to show your
viewers you have information they want and need to know?”

Will you create video on your own and learn to do it all yourself? Or will you hire a tested and
proven video marketing company to do it all for you? Read the book to learn more.

Read the first 2 chapters now!

Interviews

JDBlogger – Implementing Video into your Law Firm Marketing

What do lung cancer and testicular torsion have to do with video marketing? Medical Malpractice attorney Gerry Oginski tells us in this informative interview.

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Seminar Appearances

Due to his success using educational online attorney video, Gerry is often asked to share his tips, techniques and strategies at legal conferences and marketing seminars throughout the US and Canada.

M&L Legal Marketing Conference

Vancouver, British Columbia, June 21, 2012

Gerry shared the stage with some of the best legal marketers in the country as they shared ideas on enhancing lead generation, new computer and case management strategies to an audience of large law firms from all over the US and Canada.

AVVO Presentation

Orlando, Florida, May 19, 2011

Gerry was a featured speaker in a lineup that included technology giants Facebook , Microsoft ,Google , LinkedIn , Avvo and Apple discussing the future and application of online technology. Attendees were able Learn advanced online marketing tactics to walk away with cutting edge information on the hottest tools, techniques and technologies to drive their business success.

ATLAS Presentation

Naples, FL, March 18, 2011

A small, exclusive seminar put on by Pennsylvania personal injury attorney Chris Munley; partner at Munley, Munley & Cartwright. Lawyers who come to this seminar get personalized, individual attention from the speakers and vendors. The goal of this legal marketing seminar is to educate attorneys on cutting edge marketing techniques and strategies that allows them to stay ahead of the curve.

Articles

TechnoLawyer

A frequent contributor to this popular online resource on Legal Technology and Practice Management, Gerry’s popular reviews of online videos from attorneys from all over the country helps lawyers understand what to put in their video, and more perhaps more importantly, what not to include their videos.

Lawyerist

Attorney Marketing with Video

Did you know that over 2 million videos are watched on YouTube per day? Only six years ago, YouTube was a fledgling website and nobody knew what to do with video content. Now, it is the number two search engine in the world, directly behind Google. And by the way, guess who owns YouTube? The answer is . . . Google.
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Video Content is King

The most important component of creating attorney video is planning what content you will talk about in your video. If you don’t have the right content, your video will not be watched. Someone may click on the title and start to play the video, however if you talk about yourself or your law firm, I can pretty much assure you that your video will not be watched.
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How to Structure Your Online Video

You’ve got useful content but don’t know how to put together a nice concise package that your online viewer wants to watch. You have good ideas but you just don’t know what format to use to create a nice video. What do you do?
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How to Create a Compelling Video Headline

You think you have created the greatest lawyer video in the world. Your video technique is flawless. The quality of your video is top notch. Your lighting is outstanding. The audio is perfect. The colors pop and are stunning. You have done everything right. Why aren’t you getting any calls?
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The Best Video Camera for Creating Law Firm Videos

In this quick overview I will tell you what cameras you should not use. I will also tell you that there are many gurus out there who simply recommend using your Flip camera or Kodak Zi8 or Zi10 or Sony Webbie to press the red record button and simply upload directly to YouTube. Don’t do it. These are not your ideal cameras to create great quality video despite the fact that they can create high-definition video.
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Lighting Law Firm Videos

I recently reviewed an attorney video where two lawyers were sitting in front of a webcam with only their office lights to illuminate them. The video quality was awful. Their eyes were filled with shadows and you could not even see their faces. Clearly, they did not bother to use any external lights. Big mistake.
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Framing Law Firm Videos (Plus More on Lighting)

Do-it-yourself lawyers producing video often focus on content and don’t pay much attention to technique and technical settings. That’s often the reason for a disconnect between what the attorney intended and the video he winds up with.
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Review: Fostex AR-4i for the iPhone

The Fostex AR-4i is an iPhone audio microphone adapter. It’s a piece of audio equipment that converts the built-in microphone on the iPhone into a true audio capture device to allow improved audio for your video.
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Lawyernomics

Lawyers: Two Things Never to Talk About on Video

You would think that this is self explanatory by now. Unfortunately, it’s not. Years ago the production companies would tell lawyers that their potential clients wanted to hear all about their credentials and how great they were. Who were we, as lawyers, to disagree?
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Why You Need to Shoot Video In Your Office

I have created educational video in my basement, in my backyard, at the pool club, on vacation in the Bahamas, in Florida, while at marketing seminars and many other places. However, the most important place you can ever shoot video is in your law office.
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Law.com

Video Marketing Tips for Lawyers

What you should never include in your video that 99 percent of attorneys include: YOURSELF!

Let me repeat that. Do not talk about yourself. Here’s why.

Have you ever been to a party and you mistakenly asked someone what they do for a living and for the next 10 minutes all they do is talk about themselves? I have, and can tell you it gets pretty tiring listening to someone talk about how great they are. Or maybe you’ve been to a lawyer marketing event where the lawyer is trying to sell you on how busy he is and how many projects he is involved in.
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Video Marketing Tips for Lawyers: No. 2

What you should never include in your video: Do not talk about how difficult your area of law is.

If you deal in a difficult or arcane area of law, do not tell viewers how complex it is. It’s a waste of your breath, and a lost opportunity to let a viewer know you have the ability to handle their case. This is analogous to a trial lawyer giving an opening statement where he wastes five minutes of his opening explaining to the jury what an opening statement is and how a trial is conducted. Stop telling your viewer about how difficult these cases are, and start showing your viewer that you know what you are talking about.
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Video Marketing Tips for Lawyers: No. 3

Include what 99 percent of attorneys do not include in their videos: Information! The more info you give a viewer, the greater chance you’ll be seen as an expert in your field.
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Video Marketing Tips for Lawyers: 4 and 5

Keep your video short, but not too short, and use interesting headlines. But the key is to get in on the ground floor now and don’t wait for your competitors to learn how to do videos.
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Attorney Video Tips: Cameras

So you want to jump on the video bandwagon and start creating video? Well, here you go.

Just click “Record” on your webcam and start talking about what a great attorney you are. Then click “Upload to YouTube” and you’ll be an instant celebrity, overnight.

If you think that’s all it takes to create great online video, then don’t even bother reading this article. Just do what I tell you in the paragraph above and you’ll have no viewers and you’ll continue to wonder where you went wrong.
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Attorney Video Tips: Lighting

Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture window will show how important they are with a corner office and nice view. Still other attorneys feel that creating dark shadows improves their credibility when discussing their area of law by creating a mood.

Let’s get right into it. They’re all wrong.
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Attorney Video Tips: Sound Equipment

After camera and lights, what’s the most important thing you need to be able to make a good video for marketing your law firm? Sound equipment.
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ReelSEO

Video Marketing Tip for Attorneys: Offer Honest, Useful Information

Imagine that you needed to hire an attorney and you decided to search out one online. For those attorney’s that have web video, which one would you choose if you were to base your decision off their video? Would you choose the lawyer who tells you how great they are and what a fantastic law school they went to?

On the other hand, maybe you’d prefer a lawyer who tells you how wonderful their firm is and how much money they’ve obtained for their clients over the last ten years? Better yet, would you prefer a lawyer who does nothing more than say “Come to me because I’m a lawyer and I’m here?”
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Reviews

Bob Kaplitz Blog

Great Example of Content Marketing: Oginski

This is one of our favorite examples of how a person can dominate their business category.

He’s New York medical practice attorney Gerald Oginski, and he wants to dominate the most valuable real estate in the world — what shows up when you search for a category.
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