Lawyer Marketing: Why Do Clients Hire You?

Mia holding our Mountain Lion (actually an overly large house cat named Billy)

Have you ever wondered why someone hires you? If you haven’t, I suggest you start thinking about it now. The reason is that your competitor was just retained by a client who was looking for your exact services.

Pay attention to the process by which someone hires you and you will have a better understanding when they don’t.

When a new potential client comes into your office, how do you get them to like you? Is it by your sheer personality that is somehow magically willed upon them? Is it by all the plaques, honors and awards you have achieved that prominently hang on your wall? Is it by your empathy and your willingness to listen to their story?

However, most lawyers have to work hard to convince a potential client to like them and begin to trust them. They spend an hour during the initial consultation explaining why they are so great and why they can help solve their problem.

It’s like going on a blind date. The person who sent you up is telling you such wonderful things about the person you are about to meet. You know from experience that you’re not really sure whether you can trust the person who set you up.

Likewise, you wonder why the person you’re being set up with has been unable to meet someone on their own. Potential clients often think the same way. What could you do as an aspiring attorney seeking to woo new clients into your office that would work for you night and day, 365 days a year?

No, not a new TV commercial. Not another billboard. Not a new website or blog. Not a yellow pages ad.

What is the only method that we as lawyers can use to best communicate with our potential clients before we ever meet them? The simple answer is: educational video.

Video that teaches them things they need to know. Video that shows them you are knowledgeable and are an expert.


By creating an entire video library that teaches your potential consumers rather than lectures to them or gives them information they don’t want, you will clearly set yourself apart from all of your competitors. It will help you identify why people come into your office and hire you instead of your colleagues.

My Experience

When new clients come into my office they often tell me “Mr. Oginski, I just saw your videos and I want you as my attorney.”

I no longer have to convince anyone that I’m the right attorney for them. They make that decision on their own after watching my educational videos. Wouldn’t you like to do the same for your practice?


To learn how the Lawyers Video Studio can help you create video marketing solutions for your law firm, I encourage you to click here for a free webinar that explains how and why video marketing for attorneys is mandatory.

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One thing I like about Lawyers Video Studio, is that it is work that is done largely by a lawyer – Gerry Oginski – who knows about law practice. He knows about clients, he knows what’s important to clients, and what kind of information is important to communicate. He’s also very technically astute and he has good technology and good people working with him, who have been very helpful in filming the videos that I have participated in. Gerry was very helpful in providing me with guidance on the tempo and how to present the subjects. I find Gerry’s guidance and direction to be very helpful. He helped me to think through what it is that the client needs to hear, what their perspective is, and to really focus the information on the audience. I would say that their process has been very useful, it’s been very informative. I feel like I have been very well guided in terms of how to go about the video process, how to think up the topics and how to present them. I would recommend Gerry Oginski’s video service.

Rich Beem
Beem Patent Law Firm