Lawyer Marketing: How To Hire a Video Production Company

Lawyers Video Studio rolls out the red carpet at recent legal marketing seminar

It’s simple really. Just do a google search for video production companies.

Better yet- you don’t even need to do that. Instead, go to the local high school or college and get a film student to shoot your video. Tell them to bring their Flip cam, or iPhone4 or camcorder. Forget the lights. You’ll use whatever is in your office.

Then, when they’re all set to press ‘record’, don’t be surprised when they ask you what you’re going to talk about. Ask them if they know how to edit. “Of course I do,” said the savvy film student. I edit videos all the time. “Great,” you say. “What are the tags and keywords you’re going to use for my video?”

“Huh?” might come the reply.

“What compelling headline are you going to use to get viewers interested in my boring topic?” you ask gently, getting worried.

“Uh…let me think about that. I’ll get back to you on that one,” comes the uncertain answer.

“How will you optimize my video?” you inquire.

“No problem dude. I’ll create two sentences so YouTube picks it up,” comes the definitive reply.

Go ahead, hire that video production company. I’m sure they’ll do a great job. I’m sure he knows exactly who your ideal clients are and what they look for online. I’m pretty sure he has a great fund of knowledge about how to optimize your videos and create compelling headlines that gets online viewers interested in what you have to say before they even watch your video.

I am also confident that he knows what you can and can’t say as an attorney, since he’s…wait a second. He’s not an attorney. How is he ever going to know what you can and can’t say on video?

Did I miss the part where your film student has spent an hour brainstorming ideas with you to help you create your content? What? He didn’t? Why is that? Hmm. What kind of video production company did you say this was?

When you look for a company to create your video library, make sure they’re much more than just another video production company or some kid (I say that in the kindest way possible) with a camera and lights. You need an experienced attorney who is also your video producer to coach you, guide you and formulate your content. That’s the only way to create compelling videos that your viewers want to watch. That’s the goal, isn’t it?

Get viewers interested in what you have to say. Don’t just look for any old video company that is as ordinary as vanilla ice cream (though vanilla can be tasty). Instead, look for a total comprehensive marketing system run by the only practicing trial lawyer in the country who helps other lawyers create educational video to market your law firm online using video; The Lawyers Video Studio.

To see if you’re the right lawyer for my program, I encourage you to contact Kathleen at 1-800-320-4314 and leave a message or by email: I welcome your call and look forward to speaking with you.

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I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office