Lawyer Marketing: How Did We Do It Before the Internet?

Prehistoric Times

Attorneys used to market their law firms by physically showing up at networking events, handing out their cards and meeting new people. They would have to use methods we’d now consider to be “offline” methods including the yellow pages, billboards, classifieds, newspaper display ads and the obvious best source- referrals.

Word of mouth marketing was and still is the best source of new business.

Then came the internet. Lawyers had no idea what to make of it. We’ve been late adopters of new technology and we thought we should use it like a law firm brochure; glossy, filled with garbage nobody wanted to read and often thrown in the garbage. Websites were static and only a few pages. Nothing more than our Martindale-Hubbell listings. That was not interesting or thrilling. Who was it focused on? You, the lawyer. It certainly had nothing to do with your ideal client or educating them.

Then came blogs. Lawyers didn’t know what blogs were or should I say ‘blawgs’? They thought it was some diary that nobody wanted to read. Fast forward four or five years. Every lawyer has a website. Every lawyer has or should have a blog.

Every lawyer should have video, but they don’t. Why not? Besides the fear of using technology to create informational messages most lawyers simply do not want to become a videographer, a video editor or a video publisher. Instead, they just want to practice law.

That’s exactly why I created the lawyer’s video studio. As a practicing trial attorney myself, I recognize there are a lot of lawyers who don’t want to deal with technical details of creating a video marketing program. My program allows you the freedom to simply spend one day shooting video and have enough content for the next six months. Interested? Set up your free marketing strategy session with me by calling Kathleen at 1-800-320-4314 or by e-mail: I welcome your call.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins