Lawyer Marketing: How Did We Do It Before the Internet?

Prehistoric Times

Attorneys used to market their law firms by physically showing up at networking events, handing out their cards and meeting new people. They would have to use methods we’d now consider to be “offline” methods including the yellow pages, billboards, classifieds, newspaper display ads and the obvious best source- referrals.

Word of mouth marketing was and still is the best source of new business.

Then came the internet. Lawyers had no idea what to make of it. We’ve been late adopters of new technology and we thought we should use it like a law firm brochure; glossy, filled with garbage nobody wanted to read and often thrown in the garbage. Websites were static and only a few pages. Nothing more than our Martindale-Hubbell listings. That was not interesting or thrilling. Who was it focused on? You, the lawyer. It certainly had nothing to do with your ideal client or educating them.

Then came blogs. Lawyers didn’t know what blogs were or should I say ‘blawgs’? They thought it was some diary that nobody wanted to read. Fast forward four or five years. Every lawyer has a website. Every lawyer has or should have a blog.

Every lawyer should have video, but they don’t. Why not? Besides the fear of using technology to create informational messages most lawyers simply do not want to become a videographer, a video editor or a video publisher. Instead, they just want to practice law.

That’s exactly why I created the lawyer’s video studio. As a practicing trial attorney myself, I recognize there are a lot of lawyers who don’t want to deal with technical details of creating a video marketing program. My program allows you the freedom to simply spend one day shooting video and have enough content for the next six months. Interested? Set up your free marketing strategy session with me by calling Kathleen at 1-800-320-4314 or by e-mail: I welcome your call.

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Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute