Lawyer Marketing-Do You Care About Your Competitors?

Hiking along Jordan River, Northern Israel

I know some lawyers don’t care what their colleagues and competitors are doing.

I know some lawyers who spend most of their free time fretting about what their competitors are doing. For them, it’s a matter of one-upmanship in everything they do. They can’t bear the fact that their competitor is trying another marketing strategy that they have not implemented.

I know lawyers who will only take action on their own marketing if the competitors are doing it. Those same lawyers refuse to try anything new if they don’t know anyone who is using a particular technique or strategy.

I have, once or twice, suggested that competing lawyers and law firms share ideas and marketing tips. The responses I received on those occasions were greeted with gutter language and the need to have my head examined. Hmm…and here I was trying to help!

What those lawyers failed to recognize is that both law firms would have mutually benefited from my suggestion. The problem was that these lawyers were too shortsighted to recognize the significance of my suggestion. That’s Ok. My goal is not to convince an attorney to do something they refuse to understand or are reluctant to implement.

Instead, my goal is to offer ideas; to offer my experience and explain why such a crazy idea would actually help both firms. No matter, you don’t care about your competitors…or do you?

What do you think? Share your ideas and form a mastermind group or refuse to disclose anything you’re doing for fear that your competitor will steal your ideas and cause you to lose business?

Let me know.

Thanks,

Gerry

 

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