How often do you see an attorney poking fun at himself? I guarantee it does not happen often. Most lawyers project a very stuffy and formal image. They do not want their prospective clients or colleagues to think they are anything less than professional.
I personally believe that you have to be yourself on video to show that you are genuine. I show you these video clips, not for you to emulate, but to show one facet of what I do to show people that my spoken words are not always perfect.
Remember, lawyers are not standup comedians, unless you are my good friend Bob Battle, a Fairfax DUI attorney who happens to be a professional standup comedian and a darn good lawyer to boot. Most lawyers tend to be reserved and wish to portray themselves as being 100% serious 100% of the time. That’s perfectly okay. I personally like to show a lighter side of me.
Find a way to show how unique you are on video that will set you apart from all of your colleagues. Remember when you were in grade school and your mother said to you “You are very special because of who you are?” Find that special something and use it when shooting attorney video.