Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
He’s a 2L. For those not in the know, that means he’s in his second year of law school.
How did I learn this? Simple.
He left a comment on a few of my videos. What did he say?
“Your videos offer better explanations about how lawsuits work than my law professors! Thank you.”
How many of you get viewers to thank you for your video content? I get comments like these often. (Sometimes I get critics who just don’t like personal injury and medical malpractice attorneys and I can handle that.)
The funny thing is that I don’t set out to create content for law students or lawyers. My video content is geared toward my ideal client and consumer. It’s geared toward teaching and educating them. The fact that this law student found my video to be informative enough to take the time to leave me a comment like that is very telling and cool.
I replied to him suggesting (tongue in cheek) that he should have his law professors watch my videos.
Lawyers often ask me about which equipment they should buy to create video. I stop them and tell them they’re asking the wrong question. The video equipment doesn’t create great video. You and your content create great videos.
Importantly, if you don’t know what content your ideal client NEEDS, how then can you create video content that they are looking for and are craving to watch?
Keep this in mind…
Your viewer doesn’t care about you. Not about your credentials, not where you went to school, not where your office is located. They only care about ONE THING.
You know what I’m going to say next, right? I’ve been saying this for years.
The only thing they care about is HOW YOU CAN HELP SOLVE THEIR LEGAL PROBLEM. That’s it. Focus on that and soon enough you too will get people thanking you for the information you provide (and it better not be legal advice!).