Is That a “Lawyers Video Studio” Video?

Chicago Patent Law Attorney Rich Beem starring in a Lawyers Video Studio Production

We don’t put our name on your video.

Our clients don’t announce that it’s a Lawyers Video Studio production.

I don’t go usually go around telling people who our clients are. We operate stealthily in the background.

So how do you really know that we created a particular video?

  • You might see the attorney’s video on our YouTube channel. Some lawyers prefer to have their video on their own YouTube channel.
  • You may have seen it on my Facebook page.
  • Maybe my attorney has shown you some of the videos he created and told you he used our video marketing services to create his entire video library.
  • Maybe I highlighted the attorney on my blog.
  • Maybe you were privy to the exclusive Lawyers Video Studio newsletter.
  • Maybe you recognize our “style.”
  • You might have recognized the attorney doesn’t talk about himself (or herself).
  • The lawyer does not talk about the law (not usually anyway).
  • The attorney does not read from a teleprompter.
  • We do not usually use B-roll footage.
  • If the video is not in front of a bookcase, that could be one of ours.
  • If the video offers lots of content, you might argue it’s ours.
  • If it’s me in a polo shirt by the pool, it’s definitely one of mine.
  • If it’s me in a t-shirt on the beach in Sanibel, Florida, that’s mine.

Remember, video is an ideal means of communicating your educational message to your ideal client. If your viewer is distracted by poor video, audio or lighting technique you are going to lose them forever. Don’t make that mistake. Your livelihood may depend on it.

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys