Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
I grew up watching Saturday Night Live. The original cast. The first season and for many years afterward.
There was one skit where Chevy Chase is the news anchor and he starts his skit by announcing “I’m Chevy Chase and I’m Not Wearing Any Pants.”
I never really understood what he meant or why that phrase was funny until I started creating videos to market my solo law firm.
I finally figured it out…never mind the fact that it took me almost 37 years to understand the joke.
The reality is that when you create video, most of the time you are sitting down at a table or desk. The camera is shooting you from the waist up. The viewer doesn’t see anything below your chest or waist. That means that you could be wearing anything, or in Chevy’s case, no pants.
The funny thing is that I have done this countless times when shooting my videos…no, not shooting without pants, but wearing shorts instead.
In fact, in my very first awful and horrendous video I made in 2006, I was sitting 7 inches away from my Mac computer using my built-in iSight webcam. I got all dressed up in a button-down shirt, tie and suit jacket. But below what you could see, I was wearing shorts.
I hadn’t connected Chevy’s joke until just this week. When I finally got it, I laughed…a lot.
Here’s a perfect example of what I have done that explains Chevy’s joke.
Last month I created a series of videos wearing my tuxedo. The hilarious part was that I was wearing shorts when shooting. The viewer could only see me from the waist up and it appeared as if I was wearing my full tuxedo. You can see the video below.
After I was done shooting, I walked back into the house and my mother-in-law took one look at me and had this perplexed look on her face.
She couldn’t understand why from my waist up it looked like I was going to a black-tie affair, but from the waist down, it looked like I was going to the beach. She got a good laugh seeing me like this.
When lawyers ask me what they should wear for their video shoot, I jokingly tell them to wear pajama pants and a dress shirt since a viewer will only see them from the waist up.
After all these years, I finally get the joke What do you wear when shooting your educational videos to market your law firm?