“I’m Chevy Chase and I’m Not Wearing Any Pants”

Chevy Chase, Weekend Update, Saturday Night Live

I grew up watching Saturday Night Live. The original cast. The first season and for many years afterward.

There was one skit where Chevy Chase is the news anchor and he starts his skit by announcing “I’m Chevy Chase and I’m Not Wearing Any Pants.”

I never really understood what he meant or why that phrase was funny until I started creating videos to market my solo law firm.

I finally figured it out…never mind the fact that it took me almost 37 years to understand the joke.

The reality is that when you create video, most of the time you are sitting down at a table or desk. The camera is shooting you from the waist up. The viewer doesn’t see anything below your chest or waist. That means that you could be wearing anything, or in Chevy’s case, no pants.

The funny thing is that I have done this countless times when shooting my videos…no, not shooting without pants, but wearing shorts instead.

In fact, in my very first awful and horrendous video I made in 2006, I was sitting 7 inches away from my Mac computer using my built-in iSight webcam. I got all dressed up in a button-down shirt, tie and suit jacket. But below what you could see, I was wearing shorts.

I hadn’t connected Chevy’s joke until just this week. When I finally got it, I laughed…a lot.

Here’s a perfect example of what I have done that explains Chevy’s joke.

Last month I created a series of videos wearing my tuxedo. The hilarious part was that I was wearing shorts when shooting. The viewer could only see me from the waist up and it appeared as if I was wearing my full tuxedo. You can see the video below.

After I was done shooting, I walked back into the house and my mother-in-law took one look at me and had this perplexed look on her face.

She couldn’t understand why from my waist up it looked like I was going to a black-tie affair, but from the waist down, it looked like I was going to the beach. She got a good laugh seeing me like this.

When lawyers ask me what they should wear for their video shoot, I jokingly tell them to wear pajama pants and a dress shirt since a viewer will only see them from the waist up.

After all these years, I finally get the joke :-) What do you wear when shooting your educational videos to market your law firm?

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2 Responses to “I’m Chevy Chase and I’m Not Wearing Any Pants”

  • Jim Thompson says:

    I think your mother-in-law secretly did a video of you while you were doing your video so soon the video of you in shorts and a tux jacket will be hitting youtube.

    I wonder which video gets more hits

  • I think you’re right! Come to think of it, it would have been a great behind-the-scenes video wearing my tux with shorts and sneakers. I’ll remember that next time I shoot video in my tux.
    More importantly, how can you change your wardrobe to get a viewer’s attention among the masses of other lawyers wearing their stuffy suits?

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins