If My 10 Year Old Son Can Do This, So Can You!

Even My 10 Year Old Can Do This!

I was shooting some videos to market my Do-It-Yourself online video tutorial training program called “Everything I Know About Video Marketing at $25,000 Off!”

It was one of the only times I was using a Teleprompter. I never use a Teleprompter. Ever.

I’m a very strong advocate of only using outlines for my own New York medical malpractice videos and that is exactly what I teach attorneys in my lawyer’s video studio programs. There are two important reasons why I never recommend using a Teleprompter:

(1) When a client comes into your office and sits down in front of you and asks you a question, do you raise your hand and tell them “Just one second Mr. Jones, I have to run to my file cabinet to grab my script to answer your question?”

(2) Reading from a Teleprompter is not as easy as it looks. Even experienced actors can look stilted and formal when reading from Teleprompter. Just imagine what a novice attorney is going to look like trying to read and present themselves in a nice, warm and friendly manner. It doesn’t work very well and I personally don’t like it.

While shooting a series of videos at home using my Teleprompter, I asked my 10-year-old son David to come down and help me shoot some of these videos. He eagerly accepted. As soon as I finished one of my videos, he reached over and started the Teleprompter and sat on a chair and began reading. It was remarkable. It was hilarious. He was saying the words on the screen with such inflection and copying my mannerisms that I had to laugh out loud. I stopped David midway and said “Come here, let me actually hook up the microphone to you and then try it again.”

Once his microphone was attached to his T-shirt he eagerly pressed ‘start’ on the Teleprompter and then ran back to the chair to sit down and wait for my signal. I pressed the ‘record’ button and then started to smile.

He was reading beautifully. His intonation was excellent. He was becoming very animated and very expressive. Similar to what he’d seen me do just minutes earlier. I let him read through the entire clip and told him how proud I was that he had done something that most attorneys have great difficulty doing.

Most attorneys have great difficulty relaxing and focusing on the viewer who is watching them while talking about their great content. The great thing about kids is that they have no fear. My son wasn’t worried about what someone was going to think of him. He wasn’t worried about his content. He just wanted to have some fun. When I played it back though, he did say he was uncomfortable listening to his own voice and it sounded weird. I told him that was natural.

My son was so excited about shooting one of the clips that he asked if he could do another. I agreed and watched in fascination as he did a really remarkable job shooting the next clip.  When I told him that I would use one of those clips in my marketing, he quickly said, “But my voice sounds awful.”

I reassured him that “Your voice actually sounds great and I’m really proud of how you did on video.”

For all you attorneys who are worried about what other people think of you, I want to make this very clear. If my 10-year-old son can do this, so can you.

 

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins