I Was at a Legal Marketing Seminar & A Lawyer Asked Me to Look at His Attorney Video

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Attorney Video Critique

I was happy to oblige. He wanted me to do an attorney video critique.

I pulled up his video on YouTube.

In less than 1 minute I was able to identify 7 things that were missing.

I called him over during a break.

His video had been up for over a month. There were no views.

His headline was missing key targeted information. It was not a compelling headline.

We then went down to the description. It was lacking 3 important things.

I asked him how a viewer could contact him with the information he had on there. He looked at me, shook his head and couldn’t believe his marketing person put up a video without contact information.

I then showed him the interactive transcript. I pointed out the inaccuracies with the YouTube computer-generated transcript.

I explained how important having an accurate word-for-word transcript is and how the search engines use this for SEO purposes.

Then, I asked why there was no phone # or url throughout his video in his on-screen graphics. He again couldn’t understand why that wasn’t done.

Then I asked him why he wasn’t using spotlight annotations. He just looked at me without understanding what I was asking. That happens often when I describe different features and benefits that are available, but unless you know where to look and how to make it happen, you’ll leave key opportunities on the table and fail to take advantage of them.

I asked him where was his blog post, article and FAQ to accompany this video. Again, he looked at me as if I was speaking Greek (he was not Greek speaking).

Once I briefly explained why he needed these things, I could see that light bulb go on in his head. He then smiled, shook my hand and asked if he could speak with me further after the conference.

When you’re considering hiring a video company to shoot your video, make sure they know how to market your video using all of the latest strategies to maximize the chances a viewer will (1) find your video, (2) find your content compelling and (3) find your content compelling enough to want to pick up the phone and ask you for more information.

LEARN MORE…

Want to speak to me about how you can create 20 or 30 videos here in NY?

Maybe you are considering shooting 50+ attorney videos in a one-day video shoot in my most popular video marketing program. On the other hand, you might be considering creating 100 videos over two video shoots six months apart.

Then again, you might have been thinking of creating 150, 200, 250 or 300 videos in the course of a single year!

Best way to reach me is by email: Gerry@lawyersvideostudio.com or on Facebook by private message. 

Go ahead. Reach out to me. It’ll be a fun call- I promise.

Best regards,

Gerry

 

 

 

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins