I Failed Miserably With My First Attorney Marketing Video…Really, I Did.

failMy very first lawyer marketing video was awful. Pitiful. Pathetic.

I knew nothing about video at that time. I had no video equipment. I had no lights. I had no audio equipment. I didn’t even know how to turn on the webcam on my Mac computer. I had to ask my kids how to turn it on.

The camera, if you can call it that, was a tiny pinhole webcam that sat atop my Mac computer. I didn’t know how to get the video from the computer into the editing software. I didn’t know how to edit anything either.

Audio? Where exactly was the microphone on the Mac computer? I didn’t really know.

Despite not knowing ANYTHING about video, lighting or audio, I felt I had to do SOMETHING. In my mind something was better than nothing. Besides, I had a great idea, I just didn’t know how to execute it.

I thought I had to be ‘professional’ in my first video. I thought I had to look like a trial lawyer. I thought I should create an environment that had no distractions and didn’t show that I was shooting this in my 2nd floor office in my home with shelves in the background while wearing shorts. I thought it wouldn’t be right for my viewers to see the mess in my office.

So what did I do? I did something that no other lawyer in the country had done. I actually created a video and provided useful content and information to my ideal client.

From a technical standpoint, this was the worst attorney marketing video in creation. I was sitting 7 inches away from the computer and you can  see the glare in the reflection of my eyeglasses. The audio is terrible since I had no external microphone and couldn’t even figure out where the computer microphone was located. The video is grainy and pixelated. The background more drab.

Remember, I knew nothing about video at that time. There was nobody in the country teaching anyone how to create video and put it online. My intention was to put this video on a brand-new website called YouTube that no one had really heard of.

I had no idea how to upload a video online either. That took days to figure out.

Before I had a chance to do that, I had to figure out how to edit my pathetic looking video. I fired up iMovie and tried to play around with it. I wasn’t very good. I didn’t understand most of it.

Watch a few moments of the video below and then I will share with you, what transformation occurred as a result of this absolutely horrible video.

Despite this being one of the most technically awful videos in creation, something remarkable happened. Viewers actually began to call my office asking for information! They told me that they saw my video online and they had questions.

This was eye-opening. This was a revelation. This was remarkable.

This led me to continue creating educational attorney video. Doing that for a few years ultimately led me to develop the Lawyers Video Studio years later when I finally figured out how to create technically proficient videos and create great compelling content that my viewers want and need to know.

This one video was the beginning of the attorney video marketing revolution. Amazingly, this never would have happened if I didn’t take action. You see, there was nobody who told me this couldn’t be done. I didn’t ask for anyone’s permission to create my first attorney video. I had an idea, saw an opportunity and took it. I really didn’t care that I failed to make a highly polished looking video.

I just wanted to get something online and see what happened. Now, if I were to put such a horrible looking video online, nobody would ever watch it. Why not?

Because the bar has been set much higher now. Bandwidth is no longer an issue. Videos are now shot and posted in hi-definition. Content is and always will be king online. Video content is extremely valuable to our consumers as well as the search engines.

YOU’RE HAVING TROUBLE CREATING VIDEO

If you’re having trouble creating consistent video that is compelling, then you need help. I know how to fix this problem. I can motivate you. I can offer you solutions. I can help you create great content that your viewers want and need. But, you have to be the right one for me. I don’t take everyone who applies.

Want to see if you are the right fit for the Lawyers Video Studio?

Pick up the phone and call me. I’d love to chat with you and see if and how I might be able to help. Call me at 516-487-8207 or by e-mail Gerry@LawyersVideoStudio.com.

 

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One Response to I Failed Miserably With My First Attorney Marketing Video…Really, I Did.

  • John Roberts says:

    Gerry, this first video of yours is really a good example of how to effectively approach the viewer. You are explaining to the viewer what must be asked when they are in the very vulnerable position of trying to recover from a serious injury. It’s ironic how the low tech lighting and camera help make a point: don’t be taken in again by fancy appearances.

    Low tech visual could actually cause a “viewer” to become more like a “listener” who really hears what you are explaining. If a video isn’t broadcast network quality, don’t most thinking people excuse that, if the video provides them with the information they need and want?

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Testimonials

I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA