“I Am Not a Medical Malpractice Attorney, But I Can Help You on Google With Your Videos…”

You’ve got to see this video.

One of he first words out of his mouth are “I am not a medical malpractice attorney…and I help you get found on Google, Bing, Yahoo…using video.”

The funny thing about this video is that he claims he can help you, a medical malpractice attorney, get found on various search engines including Google, Bing and Yahoo using video. Before making that leap of faith, what is your initial gut reaction to watching his own video?

His video is grainy, constantly shaking and it’s picking up all the wind noise while shooting video outdoors. You would think that if you are promoting your video services that you would have crystal-clear video to show to the world exactly the type of video content these lawyers need to create to compel a viewer to pick up the phone and call.

As we attorneys know, res ipsa loquitor stands for the proposition that “The thing speaks for itself.”

In this instance, I love the fact that his video speaks volumes.

It all comes down to this.  If you can’t deliver the goods in your own video, how can you expect consumers who are searching for your information to recognize that you have content and information that you need and want?

I have no idea whether his first sentence about the fact that he is not a medical malpractice attorney relates to me or not. Frankly, it doesn’t matter. What does matter is that here is somebody who’s holding himself out as being able to help you in the search engines using video as one part of that equation.

In that regard I heartily agree that attorney video is one of the key ways to improve your search engine optimization. Video is a remarkable way to get someone who is searching on Google for your content to find you, recognize you have great information and begin to form a bond of trust with you before they ever meet you.

My question for you is, does this video instill confidence in you that his video quality would be consistent with the type of video quality he could create for you to drive traffic to you and your law firm? I leave that to you to decide. Let me know what you think in the comments below.

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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman