That’s what a lot of lawyers want to happen when they create content and put it online. They are hoping that a viewer finds their content and calls them immediately. Lawyers are just as impatient as everybody else. They want results, and they want them now.
Many attorneys believe that the moment they create the video and put it on YouTube, that the phone will start ringing nonstop. That is wishful thinking. That’s all it is. That’s only the first step in your journey to convert an online viewer into a caller.
It is understandable that after investing time and money to create useful video content to want to see results immediately.
Let me ask you a question. When you put your website online did you honestly believe that the world would flock to your website simply because you put up words that you created?
The reality is that it takes time for the search engines to crawl your website. Then it takes time for other websites to link in to yours. It also takes time for you to create useful content that links to other websites.
In order to fully take advantage of video online, you must understand the mindset of an online viewer.
Think about why someone is searching for you online. They are looking for information about a legal problem. They don’t know you. They don’t know any lawyer. That’s why they are searching online. They are in search and find mode. They’re not sure exactly what they need to know to help solve or answer their problem. They are on the prowl looking for someone who is a good fit for them and their problem.
In all likelihood, they will use Google, YouTube, Bing or Yahoo to find an attorney who can solve their problem. Once they have identified a group of lawyers, their mind shifts into comparison mode. now they must start evaluating your website and the content you have on your website. They will be evaluating the videos you have posted on YouTube. They will look to see what type of person you are, how knowledgeable you are and how much information you have that answers their direct question.
We all know that you cannot and will not give legal advice on your website or in your videos. “Well, if I cannot give legal advice online, what the heck can I talk about?”
That’s the beauty of creating information that viewers want to know. The title of this article “Hurry up and find me,” reflects the hope and desire of a lawyer who has created content in an article or on video. However, your mindset should not be “I hope someone finds my content and calls me,” but rather, “How much more content can I put online to make it a no-brainer for my potential client to call me as the only choice?”
If you understand the subtle difference in that mindset shift you will have that ‘aha’ moment that will set the wheels in motion and you will no longer say “Hurry up and find me.”
Listen to what a really smart attorney had to say about my video program:
To create an entire video library of 50 videos in a one-day video shoot that will increase the chances of an online viewer picking up the phone to call you, I encourage you to send an e-mail to my production manager firstname.lastname@example.org with the subject heading “Video consultation” to see if we’re a good fit for you. I look forward to speaking with you.