How You Can Use Breaking News in Your Video Marketing

  • If you have video equipment and know how to use it effectively;
  • If you know how to edit your videos;
  • If you know how to tweak the sound and add graphics;
  • If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.

Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.

After leaving court, I could have kicked myself for not bringing my video camera with me. It would’ve been the ideal time to capture a client testimonial after achieving this remarkable verdict. On the other hand, had the verdict gone the other way, I would definitely have kept the video camera locked in my briefcase to be used for another day. In any event, upon returning to my office, I immediately set up my equipment and created a quick and dirty summary about the case while it was still fresh in my mind.

I shot this video using my new Canon dSLR and even though the lighting and color settings are not perfect, they are more than adequate to get the job done. Content will always trump post-production technique.

So how can you use this in your own practice? Simple.

If there is breaking news in your field of law that your clients or potential clients could benefit from, then you owe it to yourself to create video that will help your viewers understand why this information is important to them. If you do not have the ability to create the video yourself and upload it to your website and video sharing sites, then it is vital that you have an experienced video production team who can get this done for you, without you having to learn anything technical.

That’s exactly why lawyers who participate in my total online video solution love what I offer, since they don’t have to learn anything technical in order to get their videos online. In addition to having their videos professionally done, if they choose the option to purchase the video equipment, then those lawyers have the ability to turn on their equipment at any time of day or night and create fresh new videos that will help their potential clients get fast breaking news. How do we do that? Simple.

After creating five new video clips you simply send us the memory card in a prepaid FedEx mailer and in a very short time you receive an e-mail from us telling you that your videos have been uploaded to your website and to the video sharing sites. That’s it. That’s why participating in this program is so simple, fun and easy. In addition, I offer the only mastermind coaching call for attorneys in order to help you create your content for your video.

To learn more about the total online video solution for lawyers, I encourage you to click here. If you have questions about how my video solution can help you, I urge you to pick up the phone and schedule a phone consultation with me. I welcome your call or e-mail. You can reach me at 516-487-8207 or by e-mail at

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Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger