Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Are you overwhelmed with the number of clients in your office? Do you have to check your computer in order to know who these people are and what happened on their case recently?
One of the incredible benefits of using video to market my practice online is that it has allowed me the luxury of being able to select which cases I choose to take, which ones I refer out and which ones I reject outright.
Being a solo practitioner, I know every single case that comes into my office.
Think about how powerful it is when you can speak to your client and know exactly what is going on with their case at every level. How impressive would be if you could rattle off facts of the case to the client without ever having to go to the computer to find out what is going on or checking with the last associate or partner who handled the case?
If you begin to think like your client, think about what you can do to make them feel special. It does not matter whether you are a solo, whether you are in a two or three person firm or in a 10 lawyer firm. Your client wants and needs to feel special. What is stopping you from taking that extra step to let them know that you are thinking about them, their legal problem and want to check in with them to see how they are doing?
This type of personal interaction makes all the difference in the world.
I have a secret to share. If you create high-quality personalized videos for each of your clients that only they can see, think about the impression you will make on them. Believe me, it works.