PlanetearthI never thought I’d be talking about world domination, but it’s crucial to dominate in order to outshine and outperform your competition.

Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?

  • “I’m bigger.”
  • “I’m smaller and more personal.”
  • “I have more experience.”
  • “I do better legal work.”
  • “I return phone calls; they don’t.”
  • “I charge less than they do.”

Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.

Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.

You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”

That’s dominating the online video world.

P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.

Thanks for taking the time to read my blog!


DSC_0995“Gerry’s advice regarding Attorney Video Marketing is spot on.  You cannot afford not to listen to him.  As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone.  It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California 800.300.0001


Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.
Tweet about this on Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger