HOW TO DOMINATE THE ONLINE VIDEO WORLD
I never thought I’d be talking about world domination, but it’s crucial to dominate in order to outshine and outperform your competition.
Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?
- “I’m bigger.”
- “I’m smaller and more personal.”
- “I have more experience.”
- “I do better legal work.”
- “I return phone calls; they don’t.”
- “I charge less than they do.”
Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.
Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.
You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”
That’s dominating the online video world.
P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.
Thanks for taking the time to read my blog!
“Gerry’s advice regarding Attorney Video Marketing is spot on. You cannot afford not to listen to him. As a pioneer, he has blazed the trail for us all.
Our firm would not trust outsourcing our legal marketing to just anyone. It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”
Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.