McGlinn & McGlinn, Attorneys at Law
Most lawyers don’t understand the benefit of using social media to market themselves online. When you say the words “social media,” most people naturally think of Facebook, Twitter and LinkedIn. Facebook is the 800 pound gorilla leading the way with social interactions. “You like me. I like you, and everybody likes each other. We’re all friends. Isn’t that nice?”
Want to know what is king of all social media? The answer is video.
I created a video that asked one question. I then gave the answer to that question. Based upon that video and that question, thousands of people viewed that video. I received over 100 calls from people who had similar problems to the one I described in the video. Of those callers, only a small fraction of them warranted a full-fledged investigation. Of those cases I investigated, only a handful survived the investigation process. Of those remaining, one recently settled for $395,000.
Why did that person come to me? Because of that video.
You don’t really think I’m going to disclose which video this was, do you? However, if you had seen me lecture to hundreds of attorneys throughout the country in Florida, North Carolina, Virginia, and New Jersey this year alone, you might have heard me say which particular video this was. Maybe if you participated in one of my infrequent online webinars discussing how video can improve your income, you might have heard me talk about this video.
Maybe you missed the part about how one of my videos resulted in a case I accepted that settled for $450,000 earlier this year. Maybe you missed the part where one of my videos was picked up by the New York Times online blog in a story about snow and ice. Or maybe you missed the part where I was quoted in the Wall Street Journal because of a video I created. Did you pay attention when I talked about a video that resulted in a call from a gentleman in Massachusetts whose case I settled for $350,000? Oh yes…did I mention the case that settled for $5.1 million by trial counsel, where that client came to me after watching my videos and viewing my website?
Those attorneys who think that creating online video to market their practice doesn’t work, well…they’re dead wrong.
Want to learn how to convert online viewers and callers? Lawyers who join my total online video solution participate in my one-hour mastermind strategy call where we discuss exactly how to convert views and clicks into callers. Don’t you want to participate in the online video revolution? This isn’t some flash in the pan idea that’s here today, gone tomorrow. The Internet is here to stay. It has become a vital fabric for our society that connects people throughout the world. Lawyers who take advantage of this unique opportunity still have the ability to market themselves in ways that most attorneys still don’t understand.
Have questions? I urge you to explore my blog here and to pick up the phone and call me to schedule a complimentary phone consultation at 516-487-8207 or by e-mail: Gerry@lawyersvideostudio.com.
Come join me as other really smart attorneys are learning how to use educational video to their advantage.
Just as you know that you can never guarantee a particular client a specific result, the same is true for all types of marketing including video marketing. Of course, as much as I would love to tell you that every video will generate qualified leads, that does not always happen. Nor can any marketer ever guarantee whether any case you accept will result in the kind of settlements described above. There are many variables including how your video is search optimized and what effort you put into telling the world about your particular video that will affect whether your video is clicked on, watched in its entirety or even if it converts a viewer to a caller. Once you get a qualified case, there is no way any marketer can guarantee or predict the outcome of that case. The goal of an information marketer is to provide education for a viewer. Not every person who calls or inquires has a valid case. However, your goal is to get qualified leads and creating video is the best way to do that.
How’s that for a disclaimer? Notice there’s no fine print and it covers the FTC disclaimer for internet marketers as well as the type of disclaimer we typically tell our clients in our attorney advertising. Now, I want you to assume a really deep voice when reading the next quote: “Past results do not in any way establish or guarantee future outcomes.” Are we clear now? I can’t guarantee anything and neither can any other marketing expert. Having said that, by becoming educated and informed you stand a much better chance of making a decision that is based on useful facts and information to help market your law firm.
Thanks for taking the time to read my blog (and the disclaimer).