How Often Do You Add New Attorney Video Content Online?

If you are like most lawyers, you had a spurt of energy where you were so eager to create great new lawyer video and you may have created five, ten or fifteen videos at one time. Kudos to you.

You then sit back, wait and watch hoping that people will find your videos and call.

The “hope method” of attracting viewers in that fashion simply does not work. Do not rely on it. You will be disappointed.

TRENDS IN THE LAWYERS VIDEO STUDIO…

I’ve noticed the following trends from my own attorney clients here in the lawyer’s video studio. It is eye opening.

Many lawyers believe that simply by putting up one set of attorney videos at one time is sufficient to drive traffic and gain interest from viewers who are searching for an attorney. This is wishful thinking.

In addition to posting your videos online and to YouTube, you must make a concerted effort to promote your videos. Failure to actively promote your videos means that you are losing opportunities that you have available to you with a little bit of effort.

Your goal as a practicing attorney who is using video to market your law firm is to maximize the chances that a viewer will find your content, find it compelling and ultimately convert into a caller after having watched many of your videos.

Google and YouTube reward you for continuing to put fresh new relevant video content online.

What does that mean from a practical standpoint?

It means that if you consistently create new attorney videos, the search engine algorithms will apparently consider your videos to have more authority and relevance than videos that were created six months ago, a year ago, two years ago and more. It is the relevancy and authority portion of the algorithm that can often affect how your video will show up when someone is searching for your content.

Is there a magic number for the number of videos you need to put online to feed the machine? The answer is no. YouTube does not share those metrics with the world although they recommend that you add fresh new relevant content on a consistent basis.

Does that mean putting up one video a month? Or one video every six months? Or 50 or 100 videos over the course of a year? The answer, I believe, is in consistency. Just like with exercise, the more effort and energy you put into it, the better results and outcome you can expect to achieve.

What are you waiting for? Go shoot some more video…now!

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Testimonials

I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys