How Often Do You Add New Attorney Video Content Online?

If you are like most lawyers, you had a spurt of energy where you were so eager to create great new lawyer video and you may have created five, ten or fifteen videos at one time. Kudos to you.

You then sit back, wait and watch hoping that people will find your videos and call.

The “hope method” of attracting viewers in that fashion simply does not work. Do not rely on it. You will be disappointed.


I’ve noticed the following trends from my own attorney clients here in the lawyer’s video studio. It is eye opening.

Many lawyers believe that simply by putting up one set of attorney videos at one time is sufficient to drive traffic and gain interest from viewers who are searching for an attorney. This is wishful thinking.

In addition to posting your videos online and to YouTube, you must make a concerted effort to promote your videos. Failure to actively promote your videos means that you are losing opportunities that you have available to you with a little bit of effort.

Your goal as a practicing attorney who is using video to market your law firm is to maximize the chances that a viewer will find your content, find it compelling and ultimately convert into a caller after having watched many of your videos.

Google and YouTube reward you for continuing to put fresh new relevant video content online.

What does that mean from a practical standpoint?

It means that if you consistently create new attorney videos, the search engine algorithms will apparently consider your videos to have more authority and relevance than videos that were created six months ago, a year ago, two years ago and more. It is the relevancy and authority portion of the algorithm that can often affect how your video will show up when someone is searching for your content.

Is there a magic number for the number of videos you need to put online to feed the machine? The answer is no. YouTube does not share those metrics with the world although they recommend that you add fresh new relevant content on a consistent basis.

Does that mean putting up one video a month? Or one video every six months? Or 50 or 100 videos over the course of a year? The answer, I believe, is in consistency. Just like with exercise, the more effort and energy you put into it, the better results and outcome you can expect to achieve.

What are you waiting for? Go shoot some more video…now!

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins