How Much Fresh New Video Content Should You Post Online?

Everything I Know About Video Marketing

The short answer is as much as possible.

The longer answer is as much as possible.

The search engines still love fresh new content. If you only upload one video per month and another attorney uploads eight videos a month, assuming both sets of videos are properly optimized, what do you think the chances are that a viewer will find eight videos compared to one?

With the abundance of video being uploaded every day, how then can you compete with all the other lawyers who are starting to create video?

There are two important answers.

The first involves how you present your content and how you distinguish yourself from all of your colleagues and competitors.  Are you dull? Are you boring? Are you energetic? Are you interesting? Do you shoot video in front of your bookcase?

The second is the frequency with which you create and upload great video content.

The search engine’s love fresh new video content. But, there’s a key reason why we do not dump 50 videos online in one day. When we create 50 videos for an attorney in our  total online video success program, we drip out those 50 videos over the course of six months.

Lawyers who participate in our 100 video program over the course of a year, have their video content dripped out over 12 months.

The bottom line is that you need to create fresh new video content on a regular basis in order to stay relevant and for the search engines to recognize that you’re consistently putting out great new video content.

In the book The Slight Edge by Jeff Olson, he repeatedly points to successful people getting where they are by performing small relatively insignificant tasks on a consistent basis.

This should apply to everything you do. Not just video marketing.

Starting out by putting one video a month online is a great start. If you do that consistently, then by the end of the year you will have a total of 12 videos. That’s 12 more than you had at the beginning of the year.

Imagine if you increase that to eight videos per month. By the end of the year you will have 96 videos online. In our 100+ video program the really cool thing is that once you shoot your videos, you no longer have to do anything technical. We handle everything for you.

FOR THE DO-IT-YOURSELF LAWYER

If the thought of creating video on your own is intriguing and you would like a step-by-step tutorial that teaches you and shows you exactly how to create great quality video and what to do with it, then you might be the right candidate for my do-it-yourself online video tutorial program called “Everything I Know About Video Marketing at $25,000 Off!” CLICK THE TITLE TO WATCH THE VIDEO that explains my tutorial program.

FOR THE DONE-FOR-YOU ATTORNEY

On the other hand, if you do not want to learn how to create, edit, publish and upload videos to the web and want someone to do it all for you (except get on camera and speak) then you might  be the perfect candidate for my totally done for you program for either 50+ videos in one day, 100+ videos over the course of two video shoots six months apart, or custom-designed programs of 200+ videos and 300+ videos in one year.

To learn more about whether you might be the right fit for us, contact Kathleen at 1-800-320-4314 and leave her a message. Or you can e-mail her: Kathleen@lawyersvideostudio.com. We welcome your call.

 

 

 

 

 

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins