How Much Engagement Do You Have With Your YouTube Viewers?

expensiveThink about it. How much interactivity do your viewers on YouTube have with you and your videos?

If the answer is none, then you’ve got a problem.

You should know that YouTube is a social network. It is not an ‘upload and forget about it’ network.

YouTube requires you to do some work or have someone on your behalf do work for you to engage your viewers.

The first step in getting your viewer interested is with a creative headline. Second is the little thumbnail image that shows up when someone does a search. Third, is how you begin your video.

Each one of these items are traps for those who are unaware about how to create compelling content and to keep a viewer interested in what you have to say.

Assuming an interested viewer (1) finds your headline compelling and then (2) finds your thumbnail image interesting and then (3) presses the button to play the video, you have already jumped through multiple hoops and beaten out your competitors on those three challenging tasks.

Your next challenge is to get your viewer to watch your video till the end.

If you can successfully get them to watch till the end, your viewers now have at least  7 options when they reach the end of your video.

  1. They can click away to go elsewhere,
  2. They can  watch more of your videos,
  3. They can leave a comment below the video,
  4. They can ‘share’ the video with their friends,
  5. They can ‘like’ the video,
  6. They can try and contact you for more information
  7. They can ‘subscribe’ to your YouTube channel

You must determine, before creating your video, what you want your viewer to do at the end of your video.

Do you want them to subscribe to your channel? Do you want them to call you?

Do you want them to enter a contest? Do you want them to request a free report? Do you want them to share the video with all their friends? Do you want them to leave a comment or question below the video?

If you do not suggest to your viewer what action to take, they will be left to decide on their own what to do. You will not like the results if you leave it up to them.


All too often a viewer who is not given any direction will simply take no action and move on to something else that catches their attention.

Your goal, as an attorney who creates great educational video content is to interact with your viewers.

Get them to leave comments on the video. Get them to interact with you. Get them to subscribe to your channel. If you have no interactions, the search engines will quickly realize that you are not using YouTube as a social network, but rather as a place to store and host your videos.


Lawyers who participate in my video marketing programs are taught how to improve and increase social interactivity using YouTube and other video strategies.

If you need help getting started with creating great educational video then I encourage you to reach out to me and let me help you get started today. You can contact me directly at 516-487-8207 or by e-mail I welcome your interconnectivity!


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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law