Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Every attorney has their own schtick when speaking to new clients. The new prospective clients usually ask the same questions over and over again. If you see 5 new clients in a day, you will be exhausted.
You will have repeated yourself over and over with each new client. For you, it’s repetitive. For your new client, they’ve never heard your speech before. It’s new to them. They’re receptive. They’re open. They’re learning the rules.
But here’s my question…
Why should you need to repeat the same thing over and over again?
Why should you be trying to sell your services to every new client instead of having the client apply to you to accept them as a new client?
“Huh,” you ask?
“What do you mean having a new prospective client apply to become a client in my firm?”
First, you should realize how useful attorney video is to create educational content your prospective clients want. When you have created an entire video library that you continually update on a regular basis, your prospects begin to trust you. They begin to realize that you are an expert in your field of law. They soon will seek you out asking and begging you to help solve their legal problem.
The more educational attorney video you create, the less you’ll have to repeat yourself when your new prospective client sits down in your office.
Simple. They will have watched many of your videos. They will know the process. They will understand some of how the legal process works. They will know what questions to ask. They will know who your ideal client is. They will know why an attorney will reject their case.
They will learn what an attorney does to evaluate a case like theirs.
They will become a better informed consumer after watching your videos.
By the time they come into your office, you will not need to give your standard spiel. Instead, you’ll be answering specific pointed questions.
You’ll also soon realize that those ideal clients will ask and demand that you take them on as clients. When they make an appointment to see you, it’s as if they’re applying to become clients of yours instead of you seeking to become their attorney.
Want to get started creating great educational attorney video?
Just reach out and send me an email to Gerry@lawyersvideostudio.com or by private message on Facebook.