How Long Do People Watch Your Video?

How long does your viewer stay to watch your video?

Does it matter if a viewer spent only 30 seconds watching your 4 minute video? Does it make a difference if they watch only 3:50 mins of your 4 minute video? What if your viewership drops off midway thru the video? What does it mean?

The short answer is…IT MATTERS.

The longer answer is…IT MATTERS.

Here’s why it matters. Think about why you are marketing your law firm. Your goal is to generate traffic and increase your qualified leads.

When you create video, there are four basic steps that a viewer must follow in order to convert  from the viewer into a caller. If there is a disconnect with any one of those four steps, your viewer will not pick up the phone to call.

Here are the four steps:

  1. Your video must be optimized so that the search engines recognize you have useful content, and your video shows up on relevant searches
  2. You must have a compelling headline
  3. Your description and your splash image must be interesting
  4. The content in your video must be compelling and interesting

Let us assume that you have correctly optimized your video. Further assume that your video shows up when someone searched for your content. I want you to also assume that your viewer has actually clicked on your video to watch it.

How long will they stay?

To answer the question, I need to ask you a series of questions.

  • Are you boring?
  • Are you interesting?
  • Are you giving people useful content?
  • Do you create a compelling reason to keep their attention? (Talking about yourself is not a compelling reason for someone to watch your video)
  • Do you have a call to action?

If you are boring or giving people information they do not want or need, they will not continue to watch your video. They will not get to your call to action since you will have given them no compelling reason to do so.

The length of time the viewer stays on your video is critical. Ideally you want them to watch the entire video and then transform from a viewer into a caller because you have offered them such great information that they want more of it.


Do you want to learn how to  increase the chances of converting viewers into callers?  That’s one of the things I teach lawyers in our video success programs.  Remember, we’re not a video production company. Instead, we are video marketing solution to help you market your law firm using online video.  The Lawyers Video Studio is the only video marketing solution in the country founded and run by a practicing trial attorney who helps you create your video messages using proven and tested techniques and strategies.

If you think we are the right fit for your video marketing needs, then I recommend you pick up the phone right now and leave a voicemail for Kathleen at 1-800-320-4314 or send her an e-mail: to see how we might be able to help you with your video marketing.


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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins