Does it matter if a viewer spent only 30 seconds watching your 4 minute video? Does it make a difference if they watch only 3:50 mins of your 4 minute video? What if your viewership drops off midway thru the video? What does it mean?
The short answer is…IT MATTERS.
The longer answer is…IT MATTERS.
Here’s why it matters. Think about why you are marketing your law firm. Your goal is to generate traffic and increase your qualified leads.
When you create video, there are four basic steps that a viewer must follow in order to convert from the viewer into a caller. If there is a disconnect with any one of those four steps, your viewer will not pick up the phone to call.
Here are the four steps:
Let us assume that you have correctly optimized your video. Further assume that your video shows up when someone searched for your content. I want you to also assume that your viewer has actually clicked on your video to watch it.
How long will they stay?
To answer the question, I need to ask you a series of questions.
If you are boring or giving people information they do not want or need, they will not continue to watch your video. They will not get to your call to action since you will have given them no compelling reason to do so.
The length of time the viewer stays on your video is critical. Ideally you want them to watch the entire video and then transform from a viewer into a caller because you have offered them such great information that they want more of it.
Do you want to learn how to increase the chances of converting viewers into callers? That’s one of the things I teach lawyers in our video success programs. Remember, we’re not a video production company. Instead, we are video marketing solution to help you market your law firm using online video. The Lawyers Video Studio is the only video marketing solution in the country founded and run by a practicing trial attorney who helps you create your video messages using proven and tested techniques and strategies.
If you think we are the right fit for your video marketing needs, then I recommend you pick up the phone right now and leave a voicemail for Kathleen at 1-800-320-4314 or send her an e-mail: firstname.lastname@example.org to see how we might be able to help you with your video marketing.