How An Open House Helped Me Improve My Attorney Video

My family and I were on vacation in Sanibel, Florida, one of our favorite places, and as we were exploring the island one day we saw a sign that said “Open House.” My kids and I were intrigued and wanted to see this house that was for sale near the beach. My wife on the other hand was reluctant and did not want to go without an appointment. As we drove down the street we immediately noticed which house was having the open house: The one with the balloons at the driveway with a really big sign saying “OPEN HOUSE. WELCOME.

My kids, seeing the sign, wanted to go in and explore. They wanted to know how many bedrooms there were; how many bathrooms; what was the living room like; what did the kitchen look like, and of course, we all wanted to know the asking price. Never mind the fact that we were not in the market for a vacation home.

We got out of the car and my wife reluctantly got out too. When she saw the sign on the door that said “Welcome, come right in,” I knew that my wife’s concern about making a prior appointment vanished.

So how did this open house help me improve my attorney video? Simple.

First, answer this question:

What made you read this article? The headline.

What made you read the body of the article? You were intrigued and interested in what an open house could possibly do to help a lawyer create video.

What did the open house do for me?

The big sign on the main road saying “Open House” was the “Headline” that drew our attention to something that we would have  otherwise ignored. When we turned onto the road, the balloons attracted our attention again- akin to a subheading that briefly describes what awaits a viewer if they watch the video. The last important point was the “Call to Action” that the sign on the door clearly said: “Welcome, come right in.”

What’s the take-home message?

  1. Create a headline that promotes intrigue, suspense, or helps answer a common question.
  2. Create a sub-heading that further feeds into a viewer’s interest in the headline.
  3. Create a call to action that invites a viewer in and tells them what to do. “Click here,” or “Explore my website to learn more about this,” or “Call now with questions.”

Have a great day!

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, I strongly encourage you to explore the articles here in the Lawyers’ Video Studio. I also welcome you and invite you into the Lawyers’ Video Studio group on Facebook.

If you need some guidance creating your own video, I now offer consultation services on an hourly basis. If you want a turn-key system where I do everything for you except appear on camera, I can do that for you as well. I encourage you to call me at 516-487-8207 or contact me by e-mail at

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman