I used to use a dry cleaner near my home that I would have to drive to in order to get my clothes dry cleaned. They were a big operation. Very impersonal. The front desk staff changed often and nobody ever knew who I was despite the fact I had been using them for more than 10 years. Well, this dry cleaner went out of business, and I needed to look elsewhere for my dry cleaner needs.
There is no shortage of dry cleaners in Great Neck. The key is finding one that is convenient. That’s why most people use local services; because they are convenient and easy to get to. Remember that when deciding where to open your office.
I decided to give the dry cleaners that are literally next door to my office a try. Why not? I pass by their store every day when I go to and from work. They seem nice enough. All dry cleaners are the same, I thought. They all solve the same problem: They clean my clothes and expect a fee. They all use the same cleaning process, so differentiating one dry cleaner from another is virtually impossible. So why choose one over the other? Convenience.
When I went in for the first time, I noticed that the place is brightly lit, and the front desk is always manned by the same woman I see everyday. We park our cars in the same lot behind our building. It turns out it is a husband and wife team that runs the shop. Setting up my account took less than two minutes.
I’m happy to report that every time I walk in to drop off or pick up my clothes the same woman has a smile on her face and welcomes me by name. She knows who I am, and before I even have a chance to pull out my laundry ticket, she has punched up the information on the computer and gone to the back to obtain my clothes. That is true service. Our transaction finished, she turns to me with a great big sincere smile and says “Thank You Mr. Oginski, have a great day!”
Imagine that you could offer this type of service to your clients when they walk in the door. That would certainly make their day.
How can use this to improve your attorney video? Simple.
When you create your video, make sure you welcome your viewer. At the end of your video thank them for watching. That’s how you show a viewer you appreciate their time.