“Honey, Do I Look Fat in this Dress?” Your Spouse Asks You…

DressYou know there’s just no good answer to that question.

You know that if you say “Yes,” you will regret it for days, weeks and even months to come.

You know if you say “No,” you might be shading the truth.

But hey, it’s your spouse.

You don’t want to hurt her feelings.

You’ve been taught since you were young that if you have nothing good to say, don’t say it.

You want your spouse to feel good.

You know when she wears that special dress, she wants to feel special.

But you’re torn.

Torn, because you want to tell her the truth.

Torn, because you want to make her happy.

Torn, because you know if you do tell her the truth, you’ll wind up in the doghouse for a long time.

You’re in a catch-22 situation.

Damned if you do.

Damned if you don’t.

You might be asking yourself what does this have to do with video marketing for attorneys?

It has everything to do with attorneys who use video to market themselves and their law firms.

A vendor who is hired by an attorney to help create video often takes the role of that well-meaning spouse who is asked this same type of question…

“Did I do well in my video?”

“Do I look good in the video?”

Your video vendor has a definite opinion.

He’s worked with lots of other people before from auto repair shop owners to bride and groom to pizza places, restaurants and other small-business owners.

He knows, based on his experience what makes an attractive video.

He wants your business. Badly.

He wants to maintain a good relationship with you.

He wants to be politically correct.

He doesn’t have the guts to tell you the truth.

He doesn’t have the guts to be straight with you.

He knows that if he tells you the truth, you’ll get upset and likely fire him.

So what does he do instead?

He allows you to create a video that is less than ideal.

He allows you to create your video and gives you a false sense of security.

He lets you believe that you just created the world’s greatest masterpiece on video.

This false sense of security will create lots of problems for you.

Not right now, but when your videos are up online you will wonder why so few people are watching and why nobody wants to call you.

By then, your video vendor is long gone.

By then, your video vendor has moved on to shooting late-night TV commercials.

When you have the urge to ask your video vendor “How did I do in that last video?” be prepared for platitudes, sweet talk and words designed to make you feel great.

That should be a warning signal similar to that dreaded phrase your spouse asks you “Do I look fat in this dress?”

When an attorney asks me how they did, I’m going to tell him the truth.

“You did great!”

“You need some help here. Let me show you what to do…”

“Your content stinks. Let’s revise it this way…”

“I don’t like the way you presented your material. Try doing it this way…”

“You can do better. I want you to think about this when shooting this one again…”

“No good. Stop. You just said something that violates the ethics rules. Instead, say this…”

When you are creating video to help attract your ideal clients and consumers, what you really want is a video marketing company who doesn’t pull punches.

You want someone to tell you exactly what’s going on whether it is good or bad. Only when someone tells you the straight truth, in a constructive way, can you work at fixing the problem to make it better.

Only someone who has your best interests at heart can be brutally honest with you without fear of you getting upset or angry or worse, firing them.

Obviously we all want to feel good and love it when we get compliments on the work we do.

However, when we are creating a video marketing message that lacks enthusiasm or lacks useful content and nobody bothers to tell us that to our face, we are doing ourselves a disservice on many different levels.

It is the rare video marketing company who tells you straight up your video stinks and let’s try doing a different way. Then, you begin to realize you appreciate someone telling you the truth rather than sugarcoating it and telling you what you want to hear.

If you like this approach and recognize how important it is to your video marketing, then I encourage you to reach out to me and see if we might be able to help solve your video marketing problems.

You can reach me at 516-487-8207.

I look forward to speaking with you and telling you the straight truth…always.

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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law