“HELP! I Need Video Marketing Help for my Legal Marketing!” he cried

He actually said that.

He was in a small law firm. He knew he needed video to market his law practice but couldn’t figure out what to do.

He’d created some videos before, but also couldn’t understand why nobody was watching them and nobody was calling from the videos.

I said “Let me take a look at your videos and see what’s going on.”

I looked at his legal marketing videos. They were awful. Terrible.

Here’s a short list of the problems I saw…

  • The video company put their name in front of his intro.
  • His intro graphics took 20 seconds.
  • He never introduced himself.
  • He was looking off camera.
  • His video was one minute long.
  • There was no call to action.
  • He was BORING.
  • His clients didn’t give a damn about what he was talking about.

I told him about all these problems.

I told him these are all fixable…even the one where he was boring. I think I offended him with this observation, but I don’t pull punches and he needed to hear it. It explained a lot.

All of his videos were the same. Same format. Same boring topics. Same camera angle. Same clothes. Same branded video with the video company’s name in front of his intro graphics. Ughh.

The good thing is that he was open and receptive to fixing these. The problem was that he couldn’t fix these specific videos. They were unfixable. He could either leave these up and create new ones, or simply take the old ones down and create new ones.

Since the old ones weren’t working and NOBODY was watching them, I recommended he take the old ones down and start from scratch. That was a good move on his part.

Do you need help with your legal marketing videos?

If you do, reach out. I’m here to help.

Call me at 516-487-8207.

The longer you wait to fix your video marketing problem, the longer it will be to have a video marketing solution.


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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA