Oldfield & Helsdon, PLLC
I am thrilled to be back from a lecture I presented to over 250 attorneys in Fairfax, Virginia about the benefits of creating educational video to market their law practices. Before leaving New York, I had visions in my mind of the crowd going wild; jamming to the music; raising their hands and singing along; demanding more and then of course chanting my name for an encore. Then I woke up and realized it was a daydream of sorts.
Here’s what really happened, and you should read further, because you’ll get that ‘Aha!’ moment shortly.
When I arrived Thursday night at the hotel where the conference was being held, I went to the conference area to scope out the area where I’d be speaking the next day. The crew was setting up for the big event. Now here’s what blew me away. As I walked in the door, about 6 different people shouted to me “Hey Gerry, how are you? Glad you’re here.”
What’s the big deal about that greeting, you ask?
Well, I had never met these people in person before. Ever. But they knew me. They knew who I was the moment I walked in the door. They instantly recognized me and eagerly welcomed me.
What does this have to do with attorney video?
Want to know how they knew me?
From watching my videos. Not one video; not five videos but many of my videos.
“Well, what does being recognized at a legal marketing seminar have to do with marketing my law practice?”
I’m glad you asked. The answer is: EVERYTHING.
Video allows you to create a bond with your viewer.
Video allows you to get a viewer to trust you and become familiar with you.
Video allows you to enter the conversation going on in the mind of your online viewer.
The key to converting online viewers into callers is to know what information they want and need to know, and guess what? It has nothing to do with your credentials.
Want to learn more about what content will compel a viewer to pick up the phone and call? Come join me in my video coaching group; the only video coaching group for lawyers anywhere in the Country. No other video production company teaches lawyers the mindset they need to understand what their online viewer wants and needs. My coaching group is perfect for lawyers who do-it-yourself as well as lawyers who use a video production company to create their videos.
Here are comments made by really smart attorneys after listening to what I had to say: