The first day was an overview of legal marketing and how to do things differently than what most attorneys do. At the end of the day, Ben gave a lecture that had me exhausted just listening to all the marketing steps that go on in his world. To make it more interesting, I’ve heard this talk before. More than once. The amazing thing is that when you hear it, you begin to realize how much more you need to do in your own practice.
Truly a remarkable amount of mindset, ‘reason why’ marketing and always thinking about the consumer and potential client without ever talking about yourself. The attorneys around me were just as awe-struck as I was at the amount of effort, energy and detail that goes into Ben’s multi-pronged, multi-step methods of legal marketing.
At the end of day one, Tom Foster and Foster Web Marketing hosted a reception following a long day of learning. Tom revealed a really cool exhibit called “The Cube.” The Cube was staffed by FWM members and was filled with a roomful of computers geared to learning about all of the marketing efforts by FWM. It was a very impressive exhibit and totally interactive.
If you thought day one was remarkable, day two was even better. Real life examples. Examples of mastermind members using techniques and strategies in their own practices and showing you how to use these same ideas in your own practice. Ben had great samples of marketing he uses in his practice as well as great newsletters used by really smart lawyers in his programs throughout the country.
The two most fascinating parts of day two included a “Marketer of the Year” competition and a roundtable discussion with some of Ben’s mastermind members answering audience questions.
Three law firms were competing for first place. The winner would receive a $1,000 gift card to Apple. The second-place winner would get a Kindle. The third place winner also got a nice give-away.
Chuck Boyk, a personal injury attorney from Toledo, Ohio was up first. Following Chuck was Charlie Hoffheimer, a family law & divorce attorney in Virginia. Up third, via recorded video was Brian Beckham and his partner Vuk (his last name is unpronounceable and I can’t even spell it).
It was fascinating to see all the marketing methods that Chuck is using to successfully market his PI practice in Ohio. We were given an inside look at what goes on behind the scenes in a very elaborate and complex market system that works.
Charlie revealed to us that his marketing efforts have allowed him to retire and have his daughter take over the day to day operations of the firm. Each attorney contrasted their lives BBG and ABG. “Before Ben Glass” and “After Ben Glass.” The differences were astonishing.
Brian created a video slide show detailing his before and after.
The winner of the “Marketer of the Year” contest was…Chuck Boyk. Congratulations to a great legal marketer.
This blog post wouldn’t be complete without thanking Tom & Ben for props for mentioning me to the large group of GLM attendees when it came to video marketing and that they should go look at my videos to see how to create great headlines and tell a compelling story on video.
One cool feature that a number of lawyers took advantage of was the ability to shoot green screen video with the video masters of Fairfax Video Studio right there in the hotel.
If you are even thinking about improving your law firm marketing, I highly recommend going to Great Legal Marketing’s next conference.