Gerry’s Video Tip of the Day

Change your clothes!

Why change your clothes when doing video? Not for the reason you’d expect.

For those lawyers who will create multiple videos during one video shoot session, I strongly suggest changing your clothes midway during your video shoot.

Why? Because viewers get tired of seeing the ‘same-old’ stuff. If you’re wearing the same suit and tie for the last 6 video clips. Just change your tie. Otherwise, everything looks the same, especially when your videos all show up in a video scroll box on YouTube or some other application.

Keep it fresh by changing something: The background, your tie, a different color shirt. Anything.

Your content may be great, but if you don’t think about the intangibles, I can assure you, a savvy viewer looking for a lawyer will.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law