Gerry’s Video Tip of the Day


Change your clothes!

Why change your clothes when doing video? Not for the reason you’d expect.

For those lawyers who will create multiple videos during one video shoot session, I strongly suggest changing your clothes midway during your video shoot.

Why? Because viewers get tired of seeing the ‘same-old’ stuff. If you’re wearing the same suit and tie for the last 6 video clips. Just change your tie. Otherwise, everything looks the same, especially when your videos all show up in a video scroll box on YouTube or some other application.

Keep it fresh by changing something: The background, your tie, a different color shirt. Anything.

Your content may be great, but if you don’t think about the intangibles, I can assure you, a savvy viewer looking for a lawyer will.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC