Gerry’s Top 6 Marketing Books of 2010

Outrageous Advertising That's Outrageously Successful, by Bill Glazer

The end of December is approaching and here for your consumption is my list of the top six marketing books of 2010:

  1. Outrageous Marketing That’s Outrageously Successful, by Bill Glazer
  2. The One Minute Manager, by Ken Blanchard and Spencer Johnson
  3. The Ultimate Sales Machine, by Chet Holmes
  4. No B.S. Wealth Attraction for Entrepreneurs, by Dan Kennedy
  5. No B.S. Marketing to the Affluent, by Dan Kennedy
  6. No B.S. Business Success in the New Economy, by Dan Kennedy

Each of these books contain a goldmine of useful information. I have read each of these multiple times and plan to re-read them again in 2011. What are you waiting for? Go out and buy one of them and start reading!

To your success!


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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman